Why can’t I just hire an intern to run my social media campaign?
Well, you can — if you don’t mind it ending or taking on an entirely different tone when the next semester starts.
Social media has become the latest stepchild in the world of digital marketing campaigns. At least it has good company. When Quark and Pagemaker came out in the ’90s, everyone was an instant print designer. With the dot-com bubble, everyone’s nephew was a web developer. Digital cameras turned the world into professional photographers. Now, interns can manage social media campaigns. Why not? They spend their whole day on those sites anyway.
It’s easy to think of social communities as the realm of kids hanging out with their friends and boomers sharing cat videos. In reality, the social networks are one piece of what has become the omni-channel. Read full post...