Half of all cancers can be prevented. People can start by learning what they can do to stay healthy. Aloysius Butler & Clark — working with the Delaware Division of Public Health (Cancer Division) and the Delaware Cancer Consortium—developed a website called Healthy Delaware to help Delawareans test for and prevent cancer.

Visitors answer a series of questions to determine their cancer risk level. They can also sign up for cancer screenings and related programs on the site.

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Healthy Delaware website

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Senior Emergency Department and End-of-Life

AB&C developed and executed a public relations campaign to raise awareness of St. Joseph’s Regional Medical Center’s specialized Senior Emergency Department and end-of-life services. Over an 18-month period, local and national media covered this campaign, which included a series of media relations pieces, media tours and proactive outreach. Read full post...

Last year, Delaware recorded less than 100 traffic deaths for the first time since 1963. AB&C and Delaware’s Office of Highway Safety have been working on numerous initiatives — from curbing aggressive driving to pedestrian safety — to drive that number down even further. Recent campaigns include Click It Or Ticket, which has helped increase the rate of seat belt use to an all-time high of 92% —one of the highest percentages of usage in the nation. Preliminary reports also show that 36% of the 99 traffic deaths in 2013 were alcohol-related. This percentage decreased dramatically from 2012 when 60 (or 52%) of the 116 motorist fatalities were alcohol-related.Read full post...

StarRosesAndPlants.com

Star® Roses & Plants gained fame by introducing the world to the best-selling Knock Out® Family of Roses and Drift® Roses. The company asked AB&C for help engaging customers and other consumers online with relevant content throughout the growing season. This year’s successes included drawing more than 12,000 visitors to the brand’s blog and increasing Facebooklikes by 315%. Working together with Star Roses, we helped launch @PlantAStar and Pinterest.

Click it or ticket outdoor print ad

The state of Delaware has seen a marked increase in seat belt usage during the past year. In fact, the use of seat belts statewide rose from 88% in 2012 to 92% this year. A Delaware Office of Highway Safety campaign developed by AB&C has helped move the state closer to its goal of having everyone in every vehicle — motorists and passengers alike — wear seat belts. Campaign messages were featured on TV, radio, billboards, online, and as part of live events.

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Recently, AB&C created promotional materials for AtlantiCare Physician Group’s Urgent Care Center. Both the print and banner ads from the campaign won Silver awards at the JASPERs, a New Jersey – based advertising awards competition. We congratulate AtlantiCare on this most recent win!Read full post...

Who better to tell the story of a hospital’s lifesaving heart services than patients who benefited from them? To promote the alliance between MedStar Heart Institute and world-renowned Cleveland Clinic Heart & Vascular Institute, Aloysius Butler & Clark developed an ad campaign featuring retired Navy Admiral Tim Heely and event planner Pat Chisley. Both had suffered traumatic cardiac events, and both attributed their survival to MedStar Heart Institute. They tell their compelling stories in TV, radio and print ads, as well as online. The goal of the campaign is to direct consumers to the new MedStar Heart Institute landing page to learn more about the cardiac care team and the services it offers.Read full post...

Warmer weather means sharing the roadways with more motorcycles. Last year in Delaware, there were 17 fatalities involving motorcycles, with both motorists and motorcycle riders at fault. The Delaware Office of Highway Safety is determined to bring that number down by raising motorists’ awareness of motorcycles on the roads and educating motorcycle riders on ways to protect themselves. To drive home the message, the Delaware Office of Highway Safety asked AB&C to create a two-pronged campaign.Read full post...

The Independence School’s new logo and theme line

The Independence School (TIS) is an independent school located in Pike Creek, Delaware, that welcomes students from age 3 through the 8th grade. Looking to keep enrollment strong during a time of economic challenge, with a reduced population of age-appropriate candidates and competition from other independent and public schools, the TIS staff identified the need to review their brand and rediscover what differentiates them.Read full post...

DVRPC's RideECO program saves commuters time and money.

The Delaware Valley Regional Planning Commission (DVRPC) is no longer licensing the TransitChek trademark to offer and promote its commuter benefit program, along with related products and services. DVRPC needed a new name for the program, which enables employers and employees to save money by putting pre-tax dollars towards fares for commuters who use public transportation. DVRPC partnered with AB&C to name and brand the program.

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Banner ad for digital media campaign

As any tissue company will tell you, flu season is in full swing. In an effort to keep its patients and members of the community from getting sick, Geisinger Health System looked to promote the value of flu shots. In previous years, direct mail carried the message. This season, we added a digital advertising campaign to the mix, consisting of text and display ads, which began running in Luzerne and Centre counties at the beginning of September and will continue through January.Read full post...

Happy Holidays from all your friends at AB&C.

The holidays are a time for sharing, and we wanted to reflect that sentiment through our holiday card.

AB&C paid a visit to a fifth-grade classroom at the East Side Charter School in Wilmington, Delaware. We spent a morning with the students and asked them to draw a picture of whatever the holiday season meant for them. The only catch was that they had to somehow incorporate the “+” from our logo. So with a gleam in their eyes and fresh markers and crayons in hand, the students got to work. We picked our six favorite works of art to adorn the covers of our holiday cards.Read full post...

Billboard for Parsell Funeral Homes and Crematorium

Parsell Funeral Homes and Crematorium is committed to doing just that. With four locations in southern Delaware, Parsell goes beyond providing expected funeral services to create a respectful and meaningful tribute as unique as the life being honored.

Because of its commitment to going above and beyond, Parsell has hosted some memorable personalized funeral services.Read full post...

The interactive site gets young men thinking about what it takes to be a father.

Young men don’t always think ahead to the possibility of becoming a dad. Delaware Health and Social Services, Division of Public Health, teamed up with AB&C to create a life plan campaign, Man Up Plan Up, to help guys sort out their options. The campaign — aimed at men ages 19–26 — consists of condoms, posters, banner ads and an educational website. The interactive site gets them thinking about what it takes to be a father.

See what Man Up Plan Up is all about.