Wilmington, DE – December 9, 2011 – Aloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, has recently been awarded the account of Standard Distributing Company, Inc., the oldest and largest beer distributor in the state of Delaware. Founded in 1933, the company is headquartered in New Castle with a branch office in Dover.
St. Anthony of Padua, patron saint of the parish, flanked by Italian festival pennants
Wilmington, DE – St. Anthony of Padua Roman Catholic Church hosted the 37th annual Italian Festival from June 12 to June 19, 2011. The Festival, held on the grounds of St. Anthony of Padua Parish in Wilmington, DE, saw a 9 percent increase in attendance compared to 2010, with about 73,000 attendees throughout the week. The festivities began with the 32nd annual St. Anthony’s 5K Run, in which 206 runners participated.
Creating a customized online risk assessment
So how do you get a cardiovascular campaign to stand out above the clutter when there are more than 50 hospitals flooding the market with similar messages? How do you engage consumers to come to your website and sign up for your marketing materials? How do you get people to realize that they’re at risk for heart disease and proactively seek out a cardiologist in your health system?
These are all questions we were asked by The Chester County Hospital (TCCH) marketing team and questions we asked ourselves as we developed marketing recommendations for their cardiovascular service line. Our answer was to develop an online risk assessment that would determine an individual’s risk level for heart disease.Read full post...
A paid search campaign for Greater Wilmington Convention & Visitors Bureau
This is the second in a series of case studies for those who read our blog. I think it’s a nice opportunity to share examples of our work.Read full post...
A paid search campaign for Southern Delaware Tourism
Below is the first in a series of case studies that we wanted to share with those of you who read our blog. We think it’s a great opportunity to share examples of our work and capabilities. The case study below, for our client Southern Delaware Tourism, showcases our online media capabilities, specifically paid search campaigns.Read full post...
Customer Relationships Management
A travel-related client of ours recently came to us looking for marketing vehicles which could energize its aging loyalty program member list and have trackable ROI. With the travel industry seeing hard times this change in direction is quite timely, with many companies transitioning from an awareness focus to a retention focus.Read full post...
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