WILMINGTON, DE – AB&C, a full-service marketing communications agency, won a total of 28 awards between two prominent healthcare competitions. At the 30^th annual Healthcare Marketing Report Health Advertising Awards, the agency received 19 awards. Also, the agency hoisted nine awards at the 2013 Aster Awards, judged by Marketing Healthcare Today.

“The healthcare marketing industry is just as competitive as healthcare itself,” says AB&C president and CEO John Hawkins. “Our team is tremendous. We start with top healthcare clients and add laser-focused strategy and engaging creative. It’s a recipe for sustained success.”

The Healthcare Advertising Awards are evaluated by a national panel of judges. More than 4,000 entries from 268 agencies were judged on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. The agency won awards with 14 different clients. Along with 11 gold, two silver, one bronze and four merit awards, AB&C received a Best in Show for its physicians video mailer for MedStar Union Memorial Hospital, one of only 17 to earn this high designation.Read full post...

Ecstatic, thrilled and maybe even a little overwhelmed — that pretty much sums up how people are feeling here at AB&C after learning that we won Best in Show, 11 gold, two silvers, one bronze and four merit award at the 30^th Annual Healthcare Advertising Awards. Those numbers alone are pretty impressive, but what’s even more meaningful is that we won more gold awards than any of the other 268 agencies that submitted and that we had 14 different clients win with us.

These numbers validate what we already know: The healthcare marketing industry is just as competitive as healthcare these days. More agencies are entering into this specialty area, but this year’s success shows that we are ahead of the curve. Our healthcare team is steeped in expertise and our partners benefit from the years (even decades — yikes!) that we have been working in the industry.Read full post...

It would be like arming your company with a state-of-the-art fish finder that not only locates fish, but will lead you to those most likely to bite.

Boosting your success up to 40% via predictive modeling

With traditional and electronic media costs constantly on the rise, casting a wide net to reach B-to-B prospects can become prohibitively expensive. Though these media do reach many people, using them to find the right people — your best prospects — is often inefficient.

But what if you could identify and target only your best prospects — those whose profiles precisely match those of your current best customers? It would be like arming your company with a state-of-the-art fish finder that not only locates fish, but will lead you to those most likely to bite.

That’s what’s behind the concept of predictive modeling. AB&C has successfully used this cutting-edge prospecting tool for clients to deliver 20% to 40% higher response than with traditional media — at a fraction of the cost.Read full post...

Wilmington, DE — Good Shepherd Penn Partners has selected AB&C, a full-service marketing communications agency, to develop a brand identity and brand strategy for its Philadelphia-area post-acute hospitals and outpatient therapy centers.

Good Shepherd Penn Partners is a joint venture of Allentown, PA-based Good Shepherd Rehabilitation Network and Penn Medicine. The strategic communications effort will identify the differentiating characteristics of the organization both internally and externally, gauge general market awareness and develop a brand platform to be used in the creation of marketing messaging and communications.Read full post...

The Independence School’s new logo and theme line

The Independence School (TIS) is an independent school located in Pike Creek, Delaware, that welcomes students from age 3 through the 8th grade. Looking to keep enrollment strong during a time of economic challenge, with a reduced population of age-appropriate candidates and competition from other independent and public schools, the TIS staff identified the need to review their brand and rediscover what differentiates them.Read full post...

DVRPC's RideECO program saves commuters time and money.

The Delaware Valley Regional Planning Commission (DVRPC) is no longer licensing the TransitChek trademark to offer and promote its commuter benefit program, along with related products and services. DVRPC needed a new name for the program, which enables employers and employees to save money by putting pre-tax dollars towards fares for commuters who use public transportation. DVRPC partnered with AB&C to name and brand the program.

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Banner ad for digital media campaign

As any tissue company will tell you, flu season is in full swing. In an effort to keep its patients and members of the community from getting sick, Geisinger Health System looked to promote the value of flu shots. In previous years, direct mail carried the message. This season, we added a digital advertising campaign to the mix, consisting of text and display ads, which began running in Luzerne and Centre counties at the beginning of September and will continue through January.Read full post...

Billboard for Parsell Funeral Homes and Crematorium

Parsell Funeral Homes and Crematorium is committed to doing just that. With four locations in southern Delaware, Parsell goes beyond providing expected funeral services to create a respectful and meaningful tribute as unique as the life being honored.

Because of its commitment to going above and beyond, Parsell has hosted some memorable personalized funeral services.Read full post...

Wilmington, DE– AB&C, a full service marketing communications firm, recently added two new healthcare systems to its client roster. North Shore Physicians Group (MA) and West Virginia University Healthcare are engaging with the agency to conduct recruitment marketing campaigns.

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AB&C awarded Sandy Spring Bank account

Sandy Spring Bank, a community financial institution with 49 branches in Maryland and Northern Virginia, has charged AB&C with rebranding its wealth management division, West Financial Services, as well as refreshing all external communication materials.

Wilmington’s Favorite Festival Draws Huge Crowds.

Wilmington, DE – The St. Anthony’s Italian Festival concluded on Sunday. This year marked the 38th anniversary of the “modern” Italian festival and more than 88 years of a traditional summer celebration at the parish. Despite losing one night to inclement weather, the festival drew more than 73,000 attendees, matching its 2011 total.

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