WILMINGTON, Del. (October 4, 2016) — AB&C (Aloysius Butler & Clark), one of the region’s largest full-service marketing communications agencies, today announced its leadership-succession plan and a series of current and upcoming promotions.Read full post...

Aloysius Butler & Clark recently received the 2016 Delaware Hispanic Award, presented to the agency in recognition of its dedication to developing culturally and linguistically competent marketing communications campaigns, as well as the positive and notable impact AB&C’s work has made on the local Latino community. This prestigious award is presented annually by the Delaware Hispanic Awards and Delaware Hispano magazine.Read full post...

Want to hear something scary for the state of Delaware? Delaware is the third-most-obese state in the country, coming in behind only West Virginia and Mississippi, with 34.4 percent of its population overweight or obese. A comprehensive, systematic review of the evidence by the World Cancer Research Fund (WCRF) and American Institute for Cancer Research (AICR)—in the report entitled Food, Nutrition, Physical Activity, and the Prevention of Cancer: a Global Perspective—concluded that obesity is an established risk factor for several cancers.Read full post...

Winter: It can be the most wonderful time of the year, but it can also be the most dangerous—especially on the road. AB&C works with the Delaware Office of Highway Safety (OHS) throughout the year to make drivers and pedestrians aware of the state’s laws along with the dangers of speeding, driving under the influence, distracted driving and the like. However, the holiday seasonRead full post...

The interview at 6abc that helped get the word out about the organization Preston’s March for Energy.

PR professionals have gotten a bad rap, stereotyped as cutthroat, competitive communicators who are constantly stressing out, skating around the truth and drinking excessive amounts of coffee (well, we do drink a lot of coffee). But despite the generalization, PR pros can actually do good. Did I say that loud enough? We can do good.

Recently, I was tasked with gaining media exposure for a pro bono account, Preston’s March for Energy, and its annual fundraiser. The organization was launched by the Buenaga family of Wilmington, Delaware, whose son, Preston, has disabilities that keep him from being able to ride a standard bicycle. A few years ago, a family friend started a Facebook campaign to raise money and donated a custom bike to Preston. After seeing the happiness it brought him, Read full post...

Craig, Jenn and Paul of AB&C with Anita Moos of Newark Natural Foods. (Photo credit the Delaware Business Journal.)

If you scour our website and blog, you’ll see the words “brand” and “branding” popping up all over the place. It’s at the very core of what we do, so naturally we like to talk about it. What makes our jobs more fun is when our clients adopt that same love and appreciation for branding that we have. And we are fortunate enough to work with many clients who have done exactly that.

Delaware Business Times wrote an article spotlighting Newark Natural Food’s recent brand makeover. (Side note: it’s fairly obvious that posing for pictures doesn’t come quite as naturally to us [or at least to me] as branding does.)Read full post...

Educating beach-goers in Dewey about protecting their skin.

Leah Haugh and Dante LaPenta made some statewide and national PR noise for Aloysius Butler & Clark. The pair won first place awards from the Delaware Press Association and the National Federation of Press Women (NFPW). Let’s see how they made it happen.

Working with the Delaware Division of Public Health, the AB&C public relations team was tasked with spreading the word on spreading sunscreen as well as getting screened for skin cancer. And as the behavior change marketing experts at AB&C know better than most, getting people to even consider a behavior modification (like turning off the tanning bed) is no easy task.Read full post...

The Delaware Council on Gambling Problems (DCGP) has selected Aloysius Butler & Clark, a full-service marketing communications agency, for a public awareness campaign that links Delawareans affected negatively by gambling with services provided by the DCGP. The agency will provide website development, public relations, social media, paid media and creative services.Read full post...

David Brond, VP/Director of Account Services of AB&C

Wilmington, DE – Aloysius Butler & Clark, a full-service marketing communications firm, has named David Brond as its new Vice President/Director of Account Services, effective June 15. He succeeds Michael Gallagher, who retires this month after 27 years at the agency. In this post, Brond will be responsible for overseeing and strategically guiding all of AB&C’s client relationships.

Brond has more than 25 years of experience as a strategic communications and marketing leader in a variety of industries, most notably health care and higher education. His most recent appointment was as Vice President for Strategic Communications and External Relations at Rensselaer Polytechnic Institute in Troy, New York.Read full post...

The software development training school in downtown Wilmington offers an apprenticeship program that launches new careers immediately upon graduation.

Wilmington, DE—Aloysius Butler & Clark, a full-service marketing communications agency, has partnered with Zip Code Wilmington to help launch its new computer coding school in downtown Wilmington, Delaware. With media relations and digital advertising among the key components, the campaign will utilize the agency’s public relations, media, and creative teams. The school will train students to become world-class computer software developers to fill a steadily growing need in the business community.Read full post...

The Heroin Trap is a New Castle County drug prevention public awareness campaign.

Heroin addiction is not a game. But can a game alert people to the dangers of the drug? AB&C teamed up with the New Castle County Police Department and New Castle County Heroin Alert Program to create a countywide campaign that alerts youth and their parents to the dangers of falling into “The Heroin Trap.”Read full post...

The covers

What began as freelance project to illustrate a book cover turned into an opportunity to design the entire book.

The owner of a small start-up publishing house, who is familiar with my work and has also bought a few of my paintings, asked me to illustrate a cover for a book she was putting together. She had held a contest, inviting local writers to submit short stories about their experiences revolving around a beach house — any beach house — in the Rehoboth Beach vicinity. Read full post...

AB&C and Newark Natural Foods discuss the store’s rebranding.

WILMINGTON, DE — Aloysius Butler & Clark, a full-service marketing communications agency, is now the agency of record for Newark Natural Foods. As the organic grocery store moves to its new, larger location (also in downtown Newark), Newark Natural Foods asked AB&C to undertake its rebranding effort.Read full post...

We needed to face the problem.

Whether enjoying our famous beaches, working outside or just relaxing in the summer sun, Delawareans spend a lot of time outside. So what’s the big deal? Well, ultraviolet radiation from the sun — and indoor tanning — have done some serious damage in the First State. The most recent report from the Delaware Division of Public Health (DDPH) found the state’s melanoma incidence rate is now the fourth-highest in the country. Additionally, many people don’t put melanoma and skin cancer into the same deadly category as prostate, breast, colorectal and other cancers.Read full post...

Rev. Nicholas Waseline (left) and Rev. Roberto Balducelli (right)

WILMINGTON, DE—In honor of the legendary Rev. Roberto Balducelli, the 2014 St. Anthony’s Italian Festival Cultural Committee will honor Dr. Jack Varsalona with the Rev. Roberto Appreciation Award. Father Roberto, a beloved figure in the Wilmington community for more than half a century, died last year on the eve of his 100^th birthday. St. Anthony’s created this award, named in his honor, to recognize local leaders in the Italian-American community who promote the Italian culture. The Wilmington parish will present the inaugural award to Dr. Varsalona—the president of Wilmington University—at the Italian Festival’s Gala Concert, which will be held at 3 p.m. on Sunday, June 8, at St. Anthony’s on 9^th and Scott in Wilmington.Read full post...