November 12, 2009
The recruitment marketing scale
How to measure effective recruitment marketing?
Recruitment marketing is a simple balancing act, right? Place your message on one side of the scale, and your communication medium on the other. If your message clearly illustrates the value of the position you are trying to fill, great. But if you don’t balance your strong message with an effective way to get it across to potential candidates, well, not so great. Conversely, if you have excellent communication tactics but a weak message, your scale will again be out of balance.
But something’s missing in this scale analogy: the fulcrum.Read full post...
