Wilmington, DE — Good Shepherd Penn Partners has selected AB&C, a full-service marketing communications agency, to develop a brand identity and brand strategy for its Philadelphia-area post-acute hospitals and outpatient therapy centers.

Good Shepherd Penn Partners is a joint venture of Allentown, PA-based Good Shepherd Rehabilitation Network and Penn Medicine. The strategic communications effort will identify the differentiating characteristics of the organization both internally and externally, gauge general market awareness and develop a brand platform to be used in the creation of marketing messaging and communications.Read full post...

Wilmington, DE – AB&C, a full-service marketing communications firm, took home gold and silver at the 2013 ADDY Awards in Philadelphia. With more than 600 of the region’s top creative professionals on hand, the agency won gold in the public service “non-traditional advertising” category for its My7Minutes unicorn t-shirt. My7Minutes is a youth tobacco prevention campaign conducted for the Delaware Department of Public Health. In the category “fractional page newspaper advertising in color,” the agency hoisted a silver ADDY for its MedStar Good Samaritan Hospital Gilligan colonoscopy print ad.Read full post...

Wilmington, DE– AB&C, a full service marketing communications firm, recently added two new healthcare systems to its client roster. North Shore Physicians Group (MA) and West Virginia University Healthcare are engaging with the agency to conduct recruitment marketing campaigns.

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Wilmington, DE – AB&C, a full service marketing communications firm, received five gold awards and one silver award this October from the Jersey Shore Public Relations and Advertising Association. The JASPER Awards honor the region’s brightest performers in Advertising, Public Relations and Design.

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Join us at the Hilton Wilmington/Christiana on Sunday, September 30 from 1:00 to 4:00 PM.

Newark – The Christiana Hilton hosts the inaugural Delaware Humane Association “Yappy Hour Doggie Paddle Swim” at the Hilton Wilmington/Christiana on Sunday, September 30 from 1:00 to 4:00 PM.

Dogs of all ages, shapes and sizes are welcome to participate. The doggie swim takes place in the Hilton’s outdoor pool. Afternoon festivities include a best swimsuit contest (dogs only), raffle contests, and activities for canines and their humans. The Hilton’s award-winning culinary team will prepare and butler wholesome and delicious dog hors d’oeuvres.

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Wilmington, DE — With the theme of AMC’s hit series Mad Men, AB&C hosted more than 500 guests last month to celebrate the marketing communications agency’s 40th anniversary. While sampling hors d’oeuvres and enjoying a martini or two, employees, clients and guests showcased their best 1960s Mad Men/Madison Avenue attire at the Washington Street office.

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Wilmington’s Favorite Festival Draws Huge Crowds.

Wilmington, DE – The St. Anthony’s Italian Festival concluded on Sunday. This year marked the 38th anniversary of the “modern” Italian festival and more than 88 years of a traditional summer celebration at the parish. Despite losing one night to inclement weather, the festival drew more than 73,000 attendees, matching its 2011 total.

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Wilmington, DE — Aloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, won big in the 29th Annual Healthcare Advertising Awards. The agency collected three gold, two silver and three bronze awards, as well as several awards for merit. The awards are sponsored by Healthcare Marketing Report, the leading publication on healthcare marketing, advertising and strategic business development.

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Wilmington, Delaware – More than 250 local Delaware businesses attended workshops hosted by Google on Friday, April 20 at the Delaware Center for Contemporary Arts in Wilmington. The Internet search firm worked with local partners to design the program, which helps drive economic growth by giving Delaware businesses the tools and resources to establish a website, find new customers, and grow their business.

Delaware Get Your Business Online successfully launched

“This is a great opportunity for Delaware small businesses to get online,” said Senator Tom Carper (D-Del.), who attended the event on Friday. “Small businesses are a driving force of Delaware’s economy and this resource will help them grow and expand their business by reaching new customers on the Internet.”