WILMINGTON, DE — On the heels of major wins at the Aster Awards and the Healthcare Marketing Report Health Advertising Awards, AB&C scored well again at the Winter/Spring 2013 Web Health Awards. The marketing communications agency won silver and bronze for two physician recruitment portals — the silver with Baystate Health of Springfield, MA, and the bronze with Tufts Medical Center Physicians Organization of Boston, MA.

“To attract the best physician candidates, it’s critical to stay ahead of the pack,” says Shawn Kessler, senior strategist at AB&C. “Great physicians want to work where they have a voice, where they can use the most advanced technologies, and where they can collaborate. For health systems that possess these intangibles, these physician recruitment portals help them to stand apart.”Read full post...

Mike, Paula, Jackie and Jason LaPenta of Rehoboth Beach, DE enjoy Sunday’s Festa Patronale.

Wilmington, DE – The St. Anthony’s Italian Festival wrapped up a damp, but extremely successful week on Sunday. Despite losing two nights to inclement weather, the festival drew more than 70,000 attendees, including near record-setting nights on Wednesday and Friday. This year marked the 39th annual “modern” festival and 90th traditional summer celebration at the Wilmington parish. In honor of Father Roberto Balducelli, the Festival Committee chose Emilia-Romagna, the home region of St. Anthony’s legendary priest, as the 2013 theme.

“This year had extra meaning as our beloved Father Robert celebrates his 100th birthday,” says Anthony Albence, member of the Festival Committee. “Despite all the rain, our volunteers, our sponsors and the Wilmington Police Department were all tremendous. They are the reason the Festival continues to grow in popularity. This week represented the chief fundraising effort for our grade school, so hats off to our patrons.”Read full post...

Bring your appetite!

WILMINGTON, DE — St. Anthony of Padua will host its 39^th annual Italian Festival, beginning Sunday, June 9. The 2013 theme is Emilia-Romagna, the home region of St. Anthony’s legendary Fr. Roberto Balducelli, who celebrates his 100^th birthday this year. According to Father Robert, the region is home to the most delicious food in all of Europe, so bring your appetite.

Wilmington’s favorite festival runs from June 9 to 16 at St. Anthony of Padua, located at 901 N. DuPont Street. Weekly passes are available on-site and online for $15. Daily admission is $5 for ages 14 to 61 and free for seniors (over 61). Children (under 14) also receive free admission with a parent or guardian (age 18 or older). All proceeds benefit St. Anthony of Padua Grade School.Read full post...

WILMINGTON, DE – AB&C, a full-service marketing communications agency, won a total of 28 awards between two prominent healthcare competitions. At the 30^th annual Healthcare Marketing Report Health Advertising Awards, the agency received 19 awards. Also, the agency hoisted nine awards at the 2013 Aster Awards, judged by Marketing Healthcare Today.

“The healthcare marketing industry is just as competitive as healthcare itself,” says AB&C president and CEO John Hawkins. “Our team is tremendous. We start with top healthcare clients and add laser-focused strategy and engaging creative. It’s a recipe for sustained success.”

The Healthcare Advertising Awards are evaluated by a national panel of judges. More than 4,000 entries from 268 agencies were judged on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. The agency won awards with 14 different clients. Along with 11 gold, two silver, one bronze and four merit awards, AB&C received a Best in Show for its physicians video mailer for MedStar Union Memorial Hospital, one of only 17 to earn this high designation.Read full post...

WILMINGTON, DE — AtlantiCare, a New Jersey healthcare organization, has named AB&C as its new agency of record. The full-service marketing communications agency will handle recruitment, branding, marketing and search engine optimization for AtlantiCare Regional Health Services and AtlantiCare Health Solutions.

“AtlantiCare is truly on the forefront of healthcare delivery and engagement,” says AB&C president and CEO John Hawkins. “We’re very excited to be working with them to raise awareness of their services and the importance of wellness.”

AtlantiCare is an integrated system of services designed to help people achieve optimal health. It does so by focusing on customer needs and expectations to provide accessible, comprehensive services of superior quality and value. AtlantiCare comprises AtlantiCare Regional Health Services, including AtlantiCare Regional Medical Center with three locations, ambulatory services and AtlantiCare Physician Group; the AtlantiCare Foundation; and AtlantiCare Health Solutions, an accountable care organization.

AB&C is a 42-year-old full-service marketing communications agency with offices in Wilmington, Delaware; Philadelphia; and Bloomsburg, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries.

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WILMINGTON, DE — Eos Medical Group has chosen AB&C, a full-service marketing communications agency, for its 2013 employment branding campaign. Founded as Pegasus Emergency Medicine, the group underwent a name change in January 2013. The campaign will help Eos gain a better understanding of its employment brand and unique employment value proposition.

“Eos brings the absolute best emergency physicians into its communities,” says John Hawkins, president & CEO of AB&C. “Working with Gina Truhe and her team, we will uncover how the Eos brand resonates with these top-tier candidates.”Read full post...

Wilmington, DE — Good Shepherd Penn Partners has selected AB&C, a full-service marketing communications agency, to develop a brand identity and brand strategy for its Philadelphia-area post-acute hospitals and outpatient therapy centers.

Good Shepherd Penn Partners is a joint venture of Allentown, PA-based Good Shepherd Rehabilitation Network and Penn Medicine. The strategic communications effort will identify the differentiating characteristics of the organization both internally and externally, gauge general market awareness and develop a brand platform to be used in the creation of marketing messaging and communications.Read full post...

Wilmington, DE – AB&C, a full-service marketing communications firm, took home gold and silver at the 2013 ADDY Awards in Philadelphia. With more than 600 of the region’s top creative professionals on hand, the agency won gold in the public service “non-traditional advertising” category for its My7Minutes unicorn t-shirt. My7Minutes is a youth tobacco prevention campaign conducted for the Delaware Department of Public Health. In the category “fractional page newspaper advertising in color,” the agency hoisted a silver ADDY for its MedStar Good Samaritan Hospital Gilligan colonoscopy print ad.Read full post...

Wilmington, DE– AB&C, a full service marketing communications firm, recently added two new healthcare systems to its client roster. North Shore Physicians Group (MA) and West Virginia University Healthcare are engaging with the agency to conduct recruitment marketing campaigns.

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Wilmington, DE – AB&C, a full service marketing communications firm, received five gold awards and one silver award this October from the Jersey Shore Public Relations and Advertising Association. The JASPER Awards honor the region’s brightest performers in Advertising, Public Relations and Design.

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Join us at the Hilton Wilmington/Christiana on Sunday, September 30 from 1:00 to 4:00 PM.

Newark – The Christiana Hilton hosts the inaugural Delaware Humane Association “Yappy Hour Doggie Paddle Swim” at the Hilton Wilmington/Christiana on Sunday, September 30 from 1:00 to 4:00 PM.

Dogs of all ages, shapes and sizes are welcome to participate. The doggie swim takes place in the Hilton’s outdoor pool. Afternoon festivities include a best swimsuit contest (dogs only), raffle contests, and activities for canines and their humans. The Hilton’s award-winning culinary team will prepare and butler wholesome and delicious dog hors d’oeuvres.

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Wilmington, DE — With the theme of AMC’s hit series Mad Men, AB&C hosted more than 500 guests last month to celebrate the marketing communications agency’s 40th anniversary. While sampling hors d’oeuvres and enjoying a martini or two, employees, clients and guests showcased their best 1960s Mad Men/Madison Avenue attire at the Washington Street office.

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