More of your social media for small businesses questions answered.

Someone posted a negative comment on my business’ social media page. Should I delete it?

No. Deleting negative comments does more harm than good. Instead, think about the most common customer complaints towards your business and develop a general response to each. If a negative post appears, take the appropriate general response and tailor it to specifically address the complaint. Additionally, get the conversation offline. Read full post...

Social media has become a powerful marketing tool.

So you think you’re ready to take the plunge. No, not marriage, kids or swimming with those Polar Bear guys. We’re talking about social media here. Like those other plunges, you might not quite be sure what you’re getting yourself into.

There’s no denying it: Social media has become a powerful marketing tool. Read full post...

Join us at the Hilton Wilmington/Christiana on Sunday, September 30 from 1:00 to 4:00 PM.

Newark – The Christiana Hilton hosts the inaugural Delaware Humane Association “Yappy Hour Doggie Paddle Swim” at the Hilton Wilmington/Christiana on Sunday, September 30 from 1:00 to 4:00 PM.

Dogs of all ages, shapes and sizes are welcome to participate. The doggie swim takes place in the Hilton’s outdoor pool. Afternoon festivities include a best swimsuit contest (dogs only), raffle contests, and activities for canines and their humans. The Hilton’s award-winning culinary team will prepare and butler wholesome and delicious dog hors d’oeuvres.

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Maria Stearns, Healthcare Team Director

AB&C Healthcare Team Director Maria Stearns and our client Nikki Yeager of MedStar Montgomery Medical Center will be speaking at an IGNITE! session at the annual conference of the Society for Healthcare Marketing and Strategic Development (SHSMD) in Philly this month. Their fast-paced presentation — limited to 10 minutes and 20 slides — will center on landing page best practices and will feature examples of landing pages used in campaigns for MedStar Montgomery Medical Center. Maria and Nikki step up to the dais on Wednesday, Sept. 19, so wish them luck!

For more information about the SHSMD 2012 Annual Conference,
visit the SHSMD conference website.

The interactive site gets young men thinking about what it takes to be a father.

Young men don’t always think ahead to the possibility of becoming a dad. Delaware Health and Social Services, Division of Public Health, teamed up with AB&C to create a life plan campaign, Man Up Plan Up, to help guys sort out their options. The campaign — aimed at men ages 19–26 — consists of condoms, posters, banner ads and an educational website. The interactive site gets them thinking about what it takes to be a father.

See what Man Up Plan Up is all about.

AB&C named a Top Workplace in Delaware

How did AB&C become one of “2012 Top Workplaces in Delaware”? By being such a great place to work! The News Journal asked Workplace Dynamics to survey 31,803 workers at 458 Delaware companies, and AB&C employees had some nice things to say. It’s simple — we love what we do and we love where we do it.

AB&C awarded Sandy Spring Bank account

Sandy Spring Bank, a community financial institution with 49 branches in Maryland and Northern Virginia, has charged AB&C with rebranding its wealth management division, West Financial Services, as well as refreshing all external communication materials.

AB&C lends a helping hand to Beverly's Helping Hands Childcare

For more than a year, AB&C has been lending counsel and support to Beverly’s Helping Hands Childcare, our neighbor on 9th Street, to realize their dream of a playground to serve the more than 100 children attending the facility. General Manager Lydia Miller (center) and some of her staff invited us over to view the progress. An official opening is planned for September.

Wilmington, DE — With the theme of AMC’s hit series Mad Men, AB&C hosted more than 500 guests last month to celebrate the marketing communications agency’s 40th anniversary. While sampling hors d’oeuvres and enjoying a martini or two, employees, clients and guests showcased their best 1960s Mad Men/Madison Avenue attire at the Washington Street office.

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Wilmington’s Favorite Festival Draws Huge Crowds.

Wilmington, DE – The St. Anthony’s Italian Festival concluded on Sunday. This year marked the 38th anniversary of the “modern” Italian festival and more than 88 years of a traditional summer celebration at the parish. Despite losing one night to inclement weather, the festival drew more than 73,000 attendees, matching its 2011 total.

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Being proactive and using a different approach for each platform are key to social media crisis communication.

A powerful new weapon has been added to your crisis communications arsenal: social media.

Like all weapons, it can be used for good or evil. It can assure you of a swift victory over those who would defame your reputation. Or it can blow up in your face. Because social media can change public opinion — for better or worse.

In the old days, companies relied on traditional media to handle a crisis. In 1982, for example, Johnson & Johnson executed its revered Tylenol crisis communications plan, calling for a comprehensive recall of potentially poisonous product. J&J (and its PR agency) used traditional media outlets to spread the word. With the 24-hour news cycle was still in its infancy, the company reclaimed 70% of its market share within a few short months. Crisis averted.

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Wilmington, DE — Aloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, won big in the 29th Annual Healthcare Advertising Awards. The agency collected three gold, two silver and three bronze awards, as well as several awards for merit. The awards are sponsored by Healthcare Marketing Report, the leading publication on healthcare marketing, advertising and strategic business development.

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