Barbie uses social media to choose her next career

Even Barbie uses social media.
The 50-plus doll was once limited to traditionally “feminine” career choices such as ballerina, model, teacher or nurse. As times changed and women threw off their shackles (did Barbie ever even have a bra to burn?), her options expanded: paratrooper, paleontologist, pilot and even President of the United States.
Now, for the first time ever, loyal Barbie fans were asked to help her choose her 125th career for the “I Can Be” doll series by voting on the following: architect, computer engineer, environmentalist, news anchor or surgeon. Twitter followers and fans on Facebook voted for News Anchor Barbie — she’ll be available this fall. The social media campaign was such a success that fans insisted on choosing Barbie’s 126th career, computer engineer, coming in winter.Read full post...