Educating beach-goers in Dewey about protecting their skin.

Leah Haugh and Dante LaPenta made some statewide and national PR noise for Aloysius Butler & Clark. The pair won first place awards from the Delaware Press Association and the National Federation of Press Women (NFPW). Let’s see how they made it happen.

Working with the Delaware Division of Public Health, the AB&C public relations team was tasked with spreading the word on spreading sunscreen as well as getting screened for skin cancer. And as the behavior change marketing experts at AB&C know better than most, getting people to even consider a behavior modification (like turning off the tanning bed) is no easy task.Read full post...

PR training helps our clients communicate clearly and effectively.

I’m a PR professional. But my real job is storyteller. I use press releases, feature articles, social media and grassroots outreach to get our clients’ messages across. But sometimes, the client needs to be the storyteller.

The AB&C PR team offers a variety of training modules to help our clients communicate clearly and effectively. Maybe you need some help with a stressful situation, such as giving a speech in public or having to be interviewed by the media. Don’t sweat it. Yours truly, a PR pro, is here to help.Read full post...

Despite massive success in 2012, Red Frog Events wanted to keep things fresh when promoting their 2^nd annual Firefly Music Festival in Dover, Delaware.

To reach their core audience, social media was a must. What evolved was one of the most successful Twitter campaigns I’ve seen to date (not counting Oreo’s brilliant moment with a “super” power outage).

They created a virtual scavenger hunt. And the prize was VIP passes to the three-day festival. Here’s how it worked (they can certainly explain it better than I can):Read full post...

Make sure your trade booth staffers are on the lookout for media representatives and familiar with the schedule of media appointments.

Trade shows are an important component of most companies’ marketing initiatives. While participating in the show expo can be a valuable way to connect with customers and prospects at local and national levels, the promotional opportunities afforded by the event extend way beyond the exhibit booth. Boost your company’s return on investment and marketing success with a well-planned public relations effort to gain significant editorial coverage before, during and after the event.

Before the event

Start with pre-event publicity to maximize interest in and coverage of your activities through press releases, media alerts, invitations, and your company’s web site, newsletters and social media programs. Also take advantage of all the opportunities offered by trade show management, such as access to media lists and coverage in the event’s newsletter, show guide, website and social media.

Find out whether the show needs keynote speakers, panel discussion participants, presenters or authors of conference papers. Secure one of these opportunities for your business leaders and you’ll strengthen your industry reputation. Plus, you’ll form relationships with the trade editors, who will come to think of you as thought leaders and industry experts. Each speaking engagement offers the opportunity to send editorial advisories ahead of the event.Read full post...