Things not going well with your ad agency?
Has it been a while since you’ve gotten any killer ideas from your agency? Is the creative they give you an echo of the suggestions you gave them? Do you feel like they’re not giving you their best?
You can do something about it.
Give your agency a report card.
Everyone that works for someone wants to know how he or she is doing. Agency folks are no exception. Get together with them regularly to talk about how things are going. They’ll get a better understanding of your wants and needs, and that will pay off handsomely.Read full post...