April 15, 2016

Samantha Oscar Recognized with Philly Ad Club Award

Samantha and the AB&C crew after the awards lunch.

Samantha and the AB&C crew after the awards lunch.

Samantha Oscar, marketing manager at Wilmington-based agency Aloysius Butler & Clark, was recently honored with the Philly Ad Club’s Movers and Shakers Award. This is the first year this honor has been givien to young professionals in the marketing communications industry, who are chosen by their peers based on passion, insight, experience and dedication to the profession. Oscar was honored with the award at the annual Movers and Shakers Pinnacle Award Honorees Luncheon on Tuesday, April 12.Read full post...

Read more in
March 30, 2016

Aloysius Butler & Clark Receives 7 ADDY Awards

Screen Shot 2016-03-04 at 10.27.47 AM

The AB&C group celebrating at the ADDYs party.

As a result of our creative work with several valued clients, we were recently honored with seven local American Advertising Awards, widely known as the ADDYs. The competition, hosted earlier in March by the Philly Ad Club, annually attracts thousands of entries from top agencies of the Greater Philadelphia area. Considered the most prestigious awards of the region, the ADDYs inspire some of the industry’s most creative work and honor excellence in advertising. AB&C was awarded two gold and five silver trophies for their work in various mediums, including print, radio, video and full campaign.Read full post...

Read more in
March 22, 2016
December 21, 2015

David Michael & Co. Selects Aloysius Butler & Clark for Marketing Needs

Paul Pomeroy, Steve Merino, Justin Windheim, Scott Bille and Craig Brown touring the facility, beard nets and all.

Paul Pomeroy, Steve Merino, Justin Windheim, Scott Bille and Craig Brown touring the facility, beard nets and all.

Philadelphia, PA—Aloysius Butler & Clark has been selected by David Michael & Co. to be the sole agency that will support in-house marketing efforts. A leading flavor company, David Michael—known in the industry as DM Flavors—has a rich tradition of industry-leading ideas and innovations. AB&C—working together with the DM Flavors marketing team—will help to continue that tradition. David Michael chose AB&C for its depth of experience and proven capabilities through a variety of marketing tactics. The company will rely on AB&C’s abilities for everything from creative and digital to PR and social media.Read full post...

December 14, 2015

Aloysius Butler & Clark Establishes Major Presence in Philadelphia

ab-c-creative-intelligence-office

Mayor Michael Nutter joined the managing directors of AB&C’s Philadelphia office and AB&C’s managing directors to cut the ribbon officially opening AB&C’s new Center City office.

PHILADELPHIA, PA (December 14, 2015)—Aloysius Butler & Clark, one of the region’s oldest full-service marketing communications agencies, recently made a major commitment to expand its footprint in Philadelphia to help build its presence in the Mid-Atlantic marketplace. AB&C officially opened its Center City Philadelphia office at 1429 Walnut Street with a major celebration on December 2 and a ribbon-cutting featuring Mayor Nutter and other city officials.

“Over the past several years, we’ve found our client base growing significantly beyond our home base of Wilmington, and the time was right for us to establish a strong presence in the Philadelphia region,” said John Hawkins, AB&C’s founder and CEO. “We took a full floor in an exciting historic office building downtown in the heart of the city and completely gutted and renovated the space. We have also added more than a half a dozen new team members who possess a unique understanding of what makes the Philadelphia business, healthcare, arts and culture, and nonprofit communities tick. We’re delighted to already be working with a number of notable regional clients—University of the Sciences, Susan G. Komen for the Cure, SCA Americas, The Renfrew Center and Fox Rothschild, just to name a few.”

Senior Managing Director, Philadelphia/Executive Creative Director Steve Merino and Managing Director Steve Rosen will be leading the Philadelphia office, which is home to some of the agency’s top creative talent, as well as a team of seven recent PR, social media and account service hires (details below). In addition, the office space has been designed with open office spaces and meeting rooms so that all of AB&C’s nearly 90 employees can work in the office on an as-needed basis to conduct client and agency business there.

Recent Philadelphia Hires Announced

AB&C has added a group of seven PR, social media and account service professionals in conjunction with the opening of the new Philadelphia office:

Steve Rosen, Managing Director—Philadelphia

Steve Rosen has been named managing director of the Aloysius Butler & Clark Philadelphia office. In this role he will build the agency’s brand and presence throughout the region and provide public relations, marketing and issues management counsel to clients. A veteran of the Philadelphia agency industry, Steve worked at Star Group, Weightman and Earle Palmer Brown & Spiro among others. A native of Philadelphia, Steve lives in the Washington West section of the City and is a graduate of Boston University.

Joanna Ford, Director of PR & Social Media—Philadelphia

Joanna Ford has been named director of public relations and social media. In her role she will lead the PR and social media team for the agency. Before joining AB&C, Joanna was at Star Group and Earle Palmer Brown. She graduated from Temple University with a bachelor of arts in communications, and resides in Perkasie, PA.

Adam Leiter, Senior Account Supervisor, PR & Social Media—Philadelphia

Adam Leiter has been named senior account supervisor, public relations and social media. In his role he will be responsible for the strategic development and implementation of public relations and social media programs. Before joining AB&C, Adam was at Star Group. A resident of Philadelphia, Adam has a degree in business marketing from the University of Massachusetts at Amherst, Isenberg School of Management.

Justin Windheim, Senior Account Supervisor, PR & Social Media—Philadelphia

Justin Windheim has been named senior account supervisor, public relations and social media. In his role he will be responsible for the strategic development and implementation of public relations and social media programs. Before joining AB&C, Justin was at Star Group. He graduated with a bachelor of arts from the University of Pennsylvania. Born and raised in the Philadelphia suburbs, Justin currently resides in Lafayette Hill, PA.

Carol Lunger, Account Supervisor, Public Relations

Carol Lunger has been named account supervisor, public relations. In her role she will be responsible for the implementation and management of client public relations campaigns. Before joining AB&C, Carol was at Star Group. She graduated from La Salle University with a bachelor of science in marketing and a concentration in communications. A native of Elkins Park, PA, she currently resides in Villanova, PA.

Dawn Mills, Account Supervisor, Public Relations & Account Services

Dawn Mills has been named senior account supervisor, public relations and creative services. In her role she will be responsible for client service and creative/PR writing. Before joining AB&C, Dawn was at Star Group. She graduated with a bachelor of arts in journalism/communications from Temple University and resides in North Wales, PA.

Megan Egan, Account Executive, Public Relations & Social Media

Megan Egan has been named account executive, public relations and social media. She will be responsible for media relations, social media and event planning on behalf of diverse clients. Before joining AB&C, Megan was at Star Group. She graduated from Temple University with a bachelor’s degree in strategic communications with a concentration in public relations. Originally from Aston, PA, Megan currently resides in Philadelphia, PA.

“We’re off to a great start with many newly added regional clients, and we’re proud to be a part of the City of Philadelphia, which is clearly on the rise in every sense of the word,” said AB&C Managing Partner Paul Pomeroy. “With the quality of our creative work, the level of client service we offer, and the deep roots and connections our expanded team brings to the table, we’re confident that our agency is poised to do great things here and become active and engaged contributors to enhancing the quality of life in the Philadelphia region.”

See photos from The Red Party in our Facebook album.

Read more in
January 7, 2015

Jonathan Mathers Joins AB&C Philadelphia as Senior Art Director

Jonathan created an action figure of himself to land his first job in the industry.

Jonathan created an action figure of himself to land his first job in the industry.

Jonathan Mathers, Aloysius Butler & Clark’s newest senior art director, brings his passion for stellar creative to the agency’s Philadelphia office. During his 10 years in the advertising industry, he has worked on diverse campaigns including casino accounts and soft drinks. A graduate of the Philadelphia Art Institute, Jonathan holds a BA in graphic design, and has quickly endeared himself to the Philadelphia group thanks to his love of Philly sports teams (yes, even the Sixers).

Jonathan has way too much energy to contain in a standard press release, plus we jumped at the chance to talk sports with him. So we sat down for a brief Q&A.Read full post...

Read more in
November 6, 2014

Philly businesses take notice of AB&C

How does an ad agency not become the shoemaker’s child?

Lightning in a Bottle Competition
By doing its own advertising and marketing. As a 43-year-old agency that expanded into the city of Philadelphia — known for cheesesteaks, relentless sports fans and a statue of Rocky at the steps of the Art Museum — AB&C wanted to be noticed. And kick-ass print ads alone weren’t gonna cut it. Giving back to the community in some way seemed like a bright idea. So we came up with a way to help a local business grow, which in turn would help the community grow: a competition — just like the Hunger Games — to find a great business with an innovative idea. The reward? A year’s worth of free marketing services. (OK, it was nothing like the Hunger Games. That would’ve gotten us noticed for all the wrong reasons.)

Read full post...

Read more in
June 20, 2014

Philly Bread Wins AB&C’s Lightning in a Bottle Competition

Pete Merzbacher and Philly Bread will receive a free year of marketing services from AB&C.

Pete Merzbacher and Philly Bread will receive a free year of marketing services from AB&C.

PHILADELPHIA, PA — Philly Bread is the inaugural Philadelphia business winner of the Lightning in a Bottle Competition, which was announced in a live awards ceremony held on Thursday evening at the Quorum at the University City Science Center. The competition for city businesses was the brainchild of Aloysius Butler & Clark, a full-service marketing communications agency.

Philly Bread, located on North 5th Street, is in the initial stages of introducing an improved English muffin, dubbed the ”Philly Muffin.” The company was awarded a year’s worth of free marketing services from AB&C as a result of the competition.Read full post...

Read more in
May 8, 2014

Philly Businesses Enter “Lightning in a Bottle” to Win Free Year of Marketing

Deadline_extended_LIAB

 

PHILADELPHIA, PA — The Lightning in a Bottle Competition is gaining momentum in Philadelphia. The competition is searching the city for businesses that can help Philly grow, and offering a free year of marketing services to the winner. Current entries reflect a wide spectrum of industries. Businesses with a viable product, an innovative way to create new jobs, a service to benefit residents, or similar ideas, can enter at LightningInABottleAward.com.

Read full post...

Read more in
April 1, 2014

Aloysius Butler & Clark Launches “Lightning in a Bottle” Competition

#LIABPhilly

Philadelphia, PA — Aloysius Butler & Clark, a full-service marketing communications firm, wants to identify the next great business idea originating from a Philadelphia-based company. The agency’s “Lightning in a Bottle” competition seeks entries from companies located within the city limits that have a game-changing product or service ready to go to market.

Entries will be accepted from April 14 to May 19 online at www.LightningInABottleAward.com. A blue-ribbon panel of judges representing business, academia, and government will evaluate the submissions. In addition, the public can vote for their favorite entrants via the website.Read full post...

Read more in
March 27, 2014

Gold and Silver at the ADDYs for Aloysius Butler & Clark

PHILADELPHIA, PA — Aloysius Butler & Clark, a full-service marketing communications agency, came home with gold and silver from the 2014 ADDY Awards. The agency won gold in the “Campaign — Single Medium Campaign” category for its Choose Health Delaware videos. The silver came courtesy of AB&C’s Agency Match Game in the “Creative Services and Industry Suppliers — Digital” category.Read full post...

Read more in
September 10, 2012

Meet up with us in Philly!

Maria Stearns, Healthcare Team Director

AB&C Healthcare Team Director Maria Stearns and our client Nikki Yeager of MedStar Montgomery Medical Center will be speaking at an IGNITE! session at the annual conference of the Society for Healthcare Marketing and Strategic Development (SHSMD) in Philly this month. Their fast-paced presentation — limited to 10 minutes and 20 slides — will center on landing page best practices and will feature examples of landing pages used in campaigns for MedStar Montgomery Medical Center. Maria and Nikki step up to the dais on Wednesday, Sept. 19, so wish them luck!

For more information about the SHSMD 2012 Annual Conference,
visit the SHSMD conference website.

Read more in
August 1, 2011