Will online marketing and social media kill the jumbotron?
These days, it seems like everyone is asking whether something is about to kill something else: “Will html5 kill flash?” “Will the iPad kill Kindle?”
So, with tongue firmly in cheek, I thought, “I gotta get in on this killing spree.”
In my daily romp through my normal news sites, I stumbled upon an article about a guy named Fred Ehrhart who is taking advantage of online marketing’s incredible targeting capabilities to ask a question usually reserved for jumbotrons, billboards and banners being towed behind airplanes: “Will you marry me?” The ads are all long gone, but they directed his potential bride and anyone else who clicked to this landing page.Read full post...