The agency world

After more than a decade as a marketer for major health systems, I crossed over to the dark side: the agency world. The world where you live and die by your client’s needs and deadlines. Where you stress over timesheets and sales reports. Where you become — gasp — a “salesperson.”Read full post...

Can Ke$ha tone it down for the Delaware State Fair?

I think Ke$ha’s pretty hot. And if my wife were to approve of it, I’m pretty sure Ke$ha and I would make a smokin’ couple. We’re both party-hearty rockers with a penchant for strong profanity. And we both brush our teeth nightly with top-shelf spirits (make mine Tanqueray 10 over Ke$ha’s Jack Daniels preference, though). Link that up with our regular late-night booze-fests, avant garde couture and devil-may-care approach to life, and you’ve got a match made in heaven.Read full post...

Are you feeding both brains adequately?

What makes someone choose to work in life sciences marketing? Maybe it’s a case of feeding the two brains we’re blessed with — our left and right brains. Almost 30 years ago, I read Robert Ornstein’s The Psychology of Consciousness. Ever since, I’ve been fascinated by how we can approach the world on different planes, from different perspectives — due to the differences in our “two” brains. So how does this relate to life sciences marketing? With apologies to Dr. Ornstein, I will use his framework to explain our own.Read full post...

Hoover supports the soaps.

Genius marketing or genuine sympathy? Soap operas took their name from the cleaning products being advertised during commercial breaks. So it’s only fitting that Hoover take advantage of the opportunity to engage with one of the most loyal fan bases in television.Read full post...

Miracle Whip's current campaign

Advertising used to have one goal: to make you buy a product. But recent campaigns from big names like Miracle Whip and Domino’s are taking the opposite path. They are spending big chunks of time, space and money to tell us that lots of people hate them.Read full post...

Social Media and Recruitment

Social networking recruitment has become the “must do” sourcing activity across all of HR. Whether it’s using Facebook, Twitter, LinkedIn – the pressure to use these channels is greater now than ever. And without knowing it, recruiters and talent evaluators are falling into some significant legal traps.Read full post...

"Cyberspace Rules of the Road" PSA

OK, I’m not embarrassed to admit it. I enjoy watching Disney Channel’s Phineas and Ferb with my 7- and 10-year-old. There, I said it. I’m a grown woman and I still like watching cartoons.Read full post...

Hospitals are using Social Media

Some hospitals are early adopters; others are still waiting on the sidelines. Some are high-tech, while others are high-touch. I’m not talking about whether or not a hospital has the latest robot or a brand personality, I’m talking about a social media presence.Read full post...

Rethink. Retool. Readjust.

As more and more people do their banking technologically rather than in person, banks will need to adjust their branch strategy. They will need to morph into more consultative centers for personal and small business customers – with a human touch.

Personal and business banking is more complicated these days. Banks that can adjust to having branch staff able to deliver prompt, relatively unbiased and trustworthy counsel to customers will grow market share. If it’s customers that they give advice to, you may ask, “How are they going to improve share?” Well, if a checking customer wants to buy a home or a new car, and isn’t sure how to do it or what to look out for, you have a chance for a deeper relationship. And if the experience is helpful, your customers will talk to their friends. And here’s a crazy thought – advertise this consultative service as free, and open to anyone who wants advice, not only your existing base. Who knows, some of those non-customers might just want you to help them with that mortgage or SBA loan.

Working with an agency

How can a PR agency help you in your quest for the gold? How can they understand the constraints of hospital PR and the competitive, ego-rich environment you have to navigate every day?Read full post...

Get noticed by the media

So whatever happened to Dr. McDreamy? The world’s news cameras are at your door and you can’t wait to show off the medical miracles happening in your hospital. Here’s where the level head comes in.Read full post...

Make your healthcare story gold

You’re a hospital public relations professional and you want to get on the evening news. And you will — because you have Dr. McDreamy saving lives in your OR and Elmo visiting patients in your cancer ward. And yet, at the end of every news-crew-coordinating day, your executives demand a completely different level of recognition.Read full post...

Everyone "likes" a good deed

Barb and I spent an amazing weekend in New York last month. We saw a lot of shows, including one at Carnegie Hall. Later, while enjoying dinner across the street, we realized our camera had slipped out of Barb’s purse while we were watching the show. We called Carnegie Hall and they told us they’d keep an eye out for it. We called again the next morning, but no luck. So we told ourselves, eh, it was an old camera and we wanted a new one anyway.Read full post...