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Aloysius Butler & Clark is making the job application process a whole lot easier for busy physicians as VCU Medical Center becomes the first institution to include “Apply Using Doximity” functionality. AB&C recognized that most physicians were viewing recruitment-related emails and open positions on mobile devices. Thus, the agency designed VCU’s physician recruitment site – JoinVCUHealth.org – so candidates can click once and apply with Doximity, the largest professional networking tool for physicians and healthcare professionals.Read full post...

Wilmington, DE—Aloysius Butler & Clark, a full-service marketing communications agency, earned ten awards in the 32^nd Healthcare Advertising Awards, a competition conducted by Healthcare Marketing Report. Among more than 3,700 entrants, AB&C was proud to walk away with silver, bronze and merit awards in eight different categories.

According to the Healthcare Advertising Awards, entries were judged on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. “We’re proud the work we do with our clients meets the high standards of the Healthcare Ad Awards, and that we’re able to compete and win on a national level,” says Paul Pomeroy, Director of Marketing at AB&C.Read full post...

The Heroin Trap is a New Castle County drug prevention public awareness campaign.

Heroin addiction is not a game. But can a game alert people to the dangers of the drug? AB&C teamed up with the New Castle County Police Department and New Castle County Heroin Alert Program to create a countywide campaign that alerts youth and their parents to the dangers of falling into “The Heroin Trap.”Read full post...

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Some creative is just fun to show off. Recently we partnered with the good folks at Newark Natural Foods, a healthy foods grocery store, to help them with a rebranding effort. They plan to launch the campaign as they expand to a larger location.We worked on a brand discovery project, updated their logo and produced in-store posters, among other things.Read full post...

The campaign resulted in 72 new appointments with MedStar Health physicians.

WILMINGTON, DE—Aloysius Butler & Clark and MedStar Health won gold at the 2014 CardioVascular Advertising Awards (CVAA). AB&C’s work on the atrial fibrillation (a-fib) campaign for MedStar Heart & Vascular Institute earned the first-place award in the Total Advertising Campaigns category. The campaign included radio, transit, banner and print advertisements as well as patient podcasts. In less than one month, the multimedia campaign resulted in 72 new appointments with MedStar Health physicians.Read full post...

Multiple sclerosis (MS) affects approximately 400,000 Americans and 2.5 million worldwide.

WILMINGTON, DE — Aloysius Butler & Clark was named the marketing and advertising agency-of-record by the Multiple Sclerosis Association of America (MSAA), a leading resource that focuses on improving lives for people living with MS through vital services and support.Read full post...

AB&C and Newark Natural Foods discuss the store’s rebranding.

WILMINGTON, DE — Aloysius Butler & Clark, a full-service marketing communications agency, is now the agency of record for Newark Natural Foods. As the organic grocery store moves to its new, larger location (also in downtown Newark), Newark Natural Foods asked AB&C to undertake its rebranding effort.Read full post...

Web Health Awards

PHILADELPHIA, PA — AB&C, a full-service marketing communications agency, earned gold, silver and bronze at the Health Information Resource Center’s 16^th annual Web Health Awards. AB&C’s website for Westside Family Healthcare’s Celebrate 25 Years campaign won the gold award. The Delaware Office of Highway Safety’s DUI prevention campaign and the American Nurses Association’s NDNQI® site both earned silver awards. Finally, bronze was awarded for the agency’s own website, MissingPhysician.com, which enables health systems and hospitals to calculate revenue lost through unfilled physician positions.

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PHILADELPHIA, PA — Aloysius Butler & Clark, a full-service marketing communications agency, came home with gold and silver from the 2014 ADDY Awards. The agency won gold in the “Campaign — Single Medium Campaign” category for its Choose Health Delaware videos. The silver came courtesy of AB&C’s Agency Match Game in the “Creative Services and Industry Suppliers — Digital” category.Read full post...

Has it been a while since you’ve gotten any killer ideas from your agency? Is the creative they give you an echo of the suggestions you gave them? Do you feel like they’re not giving you their best?

You can do something about it.

Give your agency a report card.

Everyone that works for someone wants to know how he or she is doing. Agency folks are no exception. Get together with them regularly to talk about how things are going. They’ll get a better understanding of your wants and needs, and that will pay off handsomely.Read full post...

WILMINGTON, DE — Aloysius Butler & Clark, a full-service marketing communications agency, and four of its clients won a combined seven awards at the 35^th annual Telly Awards. With silver as the highest award given, the agency took home seven total awards: one silver and one bronze with Delaware Office of Highway Safety; one silver and one bronze with Delaware Division of Public Health; one silver for its Choose Health Delaware campaign; and two bronzes with MedStar Health — the largest healthcare provider in the Maryland/D.C. region.Read full post...

Craig Brown, Account Supervisor (left); Paul Pomeroy, Managing Partner (center); and Steve Yarrow, Senior Director (right) visit To-Jo Mushrooms in Avondale.

WILMINGTON, DE — Following a national search, To-Jo Mushrooms selected Aloysius Butler & Clark as its new marketing agency. Among other services, AB&C will perform brand positioning, website redesign, retail customer engagement and public relations for the Avondale-based mushroom grower. AB&C and its business-to-business marketing team won the account despite being the only contending agency outside of the produce category.Read full post...

WILMINGTON, DE — Aloysius Butler & Clark, a full-service marketing communications agency, won three times at the JASPERs, taking home awards in traditional and digital advertising. The agency’s banner ad for AtlantiCare’s Urgent Care Center won silver in Digital/Interactive Media: Consumer Digital Ad or Digital Campaign. AB&C and AtlantiCare also won silver in the Print Material: Magazine category. And in the Advertising: Billboards & Signs category, the agency’s “Stellar Checking” billboards for Susquehanna Bank won silver.

“AtlantiCare and Susquehanna Bank are both outstanding clients to work with,” says John Hawkins, president and CEO at AB&C. “When the relationship between agency and client is strong, the creative really benefits. These award-winning pieces are proof.”Read full post...

ANCHORAGE, AK — Aloysius Butler & Clark has reached the final American frontier. The agency’s physician recruitment team will conduct an employment discovery program and develop brand creative for Southcentral Foundation (SCF), an Alaskan health system servicing 60,000 Alaska Native and American Indians. Through unique branding categories, AB&C not only reduces time-to-fill for hospitals’ physician vacancies, but also ensures candidates fit the organizations.

“SCF expands the reach of Aloysius Butler & Clark beyond ‘the lower 48,’” says John Hawkins, president and CEO. “The location presents both limitations and intrigue. More so than any client that we represent, SCF demands that we focus on understanding a native culture.”Read full post...

Warmer weather means sharing the roadways with more motorcycles. Last year in Delaware, there were 17 fatalities involving motorcycles, with both motorists and motorcycle riders at fault. The Delaware Office of Highway Safety is determined to bring that number down by raising motorists’ awareness of motorcycles on the roads and educating motorcycle riders on ways to protect themselves. To drive home the message, the Delaware Office of Highway Safety asked AB&C to create a two-pronged campaign.Read full post...