ANCHORAGE, AK — Aloysius Butler & Clark has reached the final American frontier. The agency’s physician recruitment team will conduct an employment discovery program and develop brand creative for Southcentral Foundation (SCF), an Alaskan health system servicing 60,000 Alaska Native and American Indians. Through unique branding categories, AB&C not only reduces time-to-fill for hospitals’ physician vacancies, but also ensures candidates fit the organizations.

“SCF expands the reach of Aloysius Butler & Clark beyond ‘the lower 48,’” says John Hawkins, president and CEO. “The location presents both limitations and intrigue. More so than any client that we represent, SCF demands that we focus on understanding a native culture.”Read full post...

http://www.youtube.com/watch?v=sbygSoZkDtk&feature=youtu.be

Put on those sneakers and stretch those calves — Team AB&C is gearing up for the American Lung Association’s Fight for Air Climb in Wilmington, Delaware, on November 9. The venue is 1201 North Market Street — at 331 feet, the state’s tallest building. Runners will start their 21-floor ascent at 8:30 a.m. And, if one time just isn’t enough, the boldest climbers have the option of running a second leg. Luckily, a nice elevator ride awaits them on the way down.

Each AB&C’er hopes to raise $100. Additionally, the AB&C team is aiming high with a $1,000 goal in the team category. Donations will support lung disease education, research and advocacy. Lung diseases include lung cancer, COPD, asthma and emphysema — diseases to which AB&C team members have very personal connections.Read full post...

If a potential customer reads a negative review, they’re more forgiving if you’re a part of the conversation.

Your online presence is bigger than you think. It’s certainly bigger than your website. People are talking about your business all over the Internet — whether you like it or not.

Maybe you’ve never visited a review or social media site, but guess what? They’ve probably visited you. Someone stopped in for a bite, bought a new car or was simply in the neighborhood and voila! Your online listing was born. And yes, it can happen without your blessing.

We’re not talking about angry customers who had a bad experience and spend their time venting in a blog post that six people will read. We’re talking about reputable, heavily trafficked sites where people go to check in, read reviews and sometimes offer up a piece of their own mind.

So what, you ask? Well, you may be losing clients and sales without even knowing it. It’s pretty simple: Online reviews pack a punch. According to Inc.com, 89 percent of consumers trust online product and service reviews. Whether it’s spot-on or wildly out of whack, your online reputation may be a customer’s first touchpoint with your business.Read full post...

WILMINGTON, DE — Aloysius Butler & Clark, a full-service marketing communications agency, received high praise from Ad Week, the leading industry publication for marketing, media and advertising professionals. In a recent article titled The United States of Advertising Agencies, AB&C was named Delaware’s “Top Shop.”

“Our selection speaks to the strong partnerships we’ve forged with clients from Delaware to Alaska,” says John Hawkins, president and CEO. “We’ve invested in the entire process — research and strategy all the way through execution and measurement. It makes our creative stronger and our clients more successful.”

Read full post...

Spending time with family and friends is the greatest perk of all.

Not so long ago, a company would lure a potential employee with a competitive salary and medical benefits. These days, companies have new ammunition — perks. Perks represent the “value” employers put on their employees. But they also have a potentially darker side.

Salary.com recently posted an article about 14 companies that offer incredible employee perks. At first blush, they all sounded amazing and of course my employer should adopt all of them immediately. But it became clear that these perks were about keeping the employee onsite. Free lunches and dinners, yoga, a playroom, childcare, on-site gyms, on-site concierges to handle life’s chores — everything a working stiff might need to get through the day, right outside his or her office door.Read full post...

Don’t be known for having a short temper and being unprofessional.

The Internet has made it easy to complain about anything at the drop of a hat. Whether or not the complaints are justified, it’s important to know how to handle them without offending the complainer or the rest of your customer base. So here’s what not to do:

1. Make the person feel like an idiot.

I recently participated in a company’s event that was very poorly run. After hearing several complaints, a friend of mine sent the organizer an email relaying the group’s frustration. The organizer responded by posting the message on the company’s Facebook page and picking it apart line by line. He essentially tore my friend a new one. What a great way to alienate a paying customer and anyone with similar opinions.Read full post...

If you missed Part I, get caught up before you read any further. 

Dawn guessed that whoever was haunting the first floor might have been alive during the 1930s. She began to play a ’30s hymn on the piano in an attempt to rile up the spirit. No response. Perhaps the ghost was more of a Belieber.

Downingtown Area Paranormal Investigators examine Craig Brown’s office.

The team then moved into the office of a former employee who had brought in an Episcopalian priest to bless the building because of its history. Dawn dangled a necklace between her fingers and encouraged one of the spirits to move it. To everyone’s surprise, the necklace began to swing in circles but stopped after only a few minutes.

We ascended to the second floor where Courtney Rossi, our Human Resources and Traffic Manager, had an eerie encounter one morning two and a half years ago. Courtney was the first one in to work. She headed to her office, and spotted a very tall man standing in a doorway about 20 feet down the hall. Well over six feet tall, the man stood with his head down, wearing a wide-brimmed hat that covered most of his face. He was also wearing a dark, horse-riding cloak and large, filthy boots. Courtney couldn’t make out any facial features. When she took a step forward to get a better look, the phantom backed into the office and disappeared.Read full post...

Plenty of people have had otherworldly encounters at 819 N. Washington.

Aloysius Butler & Clark has a full house these days. We’ve been steadily adding new clients, which means we’ve been taking on additional employees to handle our ever-increasing workload. So it’s time to kick out a wall or two — we want to keep everyone happy, right? And by everyone, we mean the living and the dead.

Why are we concerned about those who have crossed over? Let’s just say our building has a rich and eerie history. Constructed in 1904, it was originally the Yeatman Funeral Home. On the first floor, coffins were displayed and viewings took place; John and Lynda Yeatman lived on the second floor; and the third floor, which housed Goldey-Beacom college dormitories for a brief period, wound up as apartments. After the funeral home closed in 1990, the building was abandoned until 1998, when AB&C purchased it. And as we learned even before we moved in, the joint is jumpin’ with ghostly apparitions, unexplainable phenomena and mysterious noises.Read full post...

The Highlights

• Combo of Venison sausage and steak tips
• Sauté onions celery & peppers in bacon fat
• 3 types of peppers
• Cocoa powder and a bit of cinnamonRead full post...

The Ingredients

• 85/15 Ground Beef
• 1 can petite tomatoes
• 1 can diced chilies
• 1 can light red kidney beans
• 1 cup salsa
• sautéd diced white onion and green pepper
• chili powder
• cayan red pepper
• ground cumin
• salt and pepper
• crushed red chili pepper flakes
• 1 package taco seasoning
• Hot sauce
• Triple X habanero sauce
• And a dose of TLCRead full post...

Think of social media as a piece of the brand engagement puzzle. To be effective, it needs to fit into a strategy aimed at the right audience.

Well, you can — if you don’t mind it ending or taking on an entirely different tone when the next semester starts.

Social media has become the latest stepchild in the world of digital marketing campaigns. At least it has good company. When Quark and Pagemaker came out in the ’90s, everyone was an instant print designer. With the dot-com bubble, everyone’s nephew was a web developer. Digital cameras turned the world into professional photographers. Now, interns can manage social media campaigns. Why not? They spend their whole day on those sites anyway.

It’s easy to think of social communities as the realm of kids hanging out with their friends and boomers sharing cat videos. In reality, the social networks are one piece of what has become the omni-channel. Read full post...

Serves 8-12 (party size)

• 1 lb. dried navy beans
• 2 large white onions, chopped
• 3 tbs garlic, chopped
• 2 sticks unsalted butter
• 1/2 cup all-purpose flour
• 1 1/2 cups chicken broth
• 4 cups half-and-half
• 2 teaspoons Tabasco, or to taste
• 1 tbs chili powder
• 1 1/2 teaspoons ground cumin
• 2 tablespoons salt
• 1 teaspoon white pepper
• 2 teaspoons Mexican oregano
• 1 teaspoon aniseed
• 4  4-ounce cans mild green chilies, drained and chopped
• 4 skinless chicken breasts cooked and cut into 1/2-inch pieces
• 2 cups grated Monterrey Jack
• 1 cup sour creamRead full post...

Spectators have come to expect the quality of advertising at the stadium to equal the quality they see on TV during the Super Bowl.

Sports marketing has been around at least since the 1870s, when a tobacco company started making baseball cards and sticking them in cigarette packs. Any sports fan will tell you that there is a special level of respect for those advertisers that sponsor their favorite team. Nowhere is this respect more evident than within the realm of professional football.Read full post...

Once again, a study has confirmed that there are significantly more risks associated with not vaccinating children than there are with vaccinating them. The study — published on September 30 in Pediatrics — looked at rates of pertussis (whooping cough) in California, and compared them to rates in areas where parents withheld vaccines from their children. The findings? People who weren’t vaccinated were 2½ times more likely than the norm to live in an area with high levels of whooping cough.

Why is this important? Because as the study states in its background, “In 2010, 9120 cases of pertussis were reported in California, more than any year since 1947.” How could this happen in the United States in the 21^st century? Why would parents withhold one of the most effective preventers of communicable diseases in the world?Read full post...

Color Blocks

So, I’m driving along an unfamiliar country road enjoying the scenery when I approach a crossroads with a red octagonal sign but no words. What’s a guy to do? Instinct tells me to take my foot off the gas and come to a stop. This may seem like a no-brainer but there’s a reason for my actions. Is it the sign’s octagonal shape? Maybe. But more than likely it’s the sign’s color. Since prehistoric times, red has been associated with blood and fire. So, naturally, this guy decided to stop.

In marketing

Colors affect each of us in so many ways. Colors can even reveal your personality or mood, and yet most of us are unaware of their influence in our lives — or of the subtle ways we use them. In marketing, for example, it’s valuable to know how colors resonate with your target audience. As a marketing communications designer, I’m constantly involved with color and color decisions: How do we make this poster “edgy”? Can this brochure be more “corporate?” What will make you look at this billboard and grasp its message — all in 2.3 seconds? Just as the red of the unmarked sign alerts us to the possibility of imminent danger, there are other colors that can influence in other ways, even physiologically.Read full post...