By David Brond and Samantha Oscar

Content marketing—the business process focused on creating and distributing relevant and valuable information to attract and engage target audiences with the objective of driving action—is one of today’s business-growth strategies getting a lot of attention from marketers in many organizations, including those in healthcare. And with good reason.Read full post...

Aloysius Butler & Clark recently received the 2016 Delaware Hispanic Award, presented to the agency in recognition of its dedication to developing culturally and linguistically competent marketing communications campaigns, as well as the positive and notable impact AB&C’s work has made on the local Latino community. This prestigious award is presented annually by the Delaware Hispanic Awards and Delaware Hispano magazine.Read full post...

June 1 marks the 119th anniversary of Mark Twain’s well-known quote: “The report of my death was an exaggeration.”

It seems an appropriate time then to report that any rumor suggesting that marketing is dead (and branding is meaningless) is also an exaggeration. Last month, SSRS, a full-service market and survey research firm (www.ssrs.com), completed 1,000 interviews with adults ages 18+ across the United States. The SSRS Omnibus Survey uses a dual-frame model (RDD and cell) with 60 percent of the sample cell-phone respondents. Two of the survey questions suggested by Aloysius Butler & Clark were related to consumers’ current opinions of marketing and branding.Read full post...

What is your personal brand?

“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

—Tom Peters

The term “personal branding” was first coined in 1997 by leading business-management thinker Tom Peters. A personal brand is formed by an individual’s professional reputation and online image, as well as personal characteristics such as work style, community engagement and worldview. It incorporates all the skills, talents and areas of expertise an individual has cultivated over his or her lifetime.Read full post...

Aloysius Butler & Clark, one of the region’s largest full-service marketing communications agencies, with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, took home 9 awards from the 2016 Healthcare Advertising Awards. The annual competition is the longest-standing and largest healthcare advertising competition, as well as one of the 10 largest of all advertising awards. From a pool of over 3,700 entries, AB&C was honored with three gold, three silver, one bronze and three merit awards in a variety of mediums.Read full post...

Want to hear something scary for the state of Delaware? Delaware is the third-most-obese state in the country, coming in behind only West Virginia and Mississippi, with 34.4 percent of its population overweight or obese. A comprehensive, systematic review of the evidence by the World Cancer Research Fund (WCRF) and American Institute for Cancer Research (AICR)—in the report entitled Food, Nutrition, Physical Activity, and the Prevention of Cancer: a Global Perspective—concluded that obesity is an established risk factor for several cancers.Read full post...

Shawn Kessler, Managing Director of Recruitment Marketing

Aloysius Butler & Clark, one of the region’s largest full-service marketing communications firms, with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, has just named Shawn Kessler managing director of the company’s recruitment marketing practice.

With the agency’s recruitment business expected to double this year, Kessler’s 15 years in the industry, depth of experience, diverse skill set and proven strategies in recruitment marketing make him a logical fit to oversee this expanded business, as well as drive continued growth.Read full post...

Samantha and the AB&C crew after the awards lunch.

Samantha Oscar, marketing manager at Wilmington-based agency Aloysius Butler & Clark, was recently honored with the Philly Ad Club’s Movers and Shakers Award. This is the first year this honor has been givien to young professionals in the marketing communications industry, who are chosen by their peers based on passion, insight, experience and dedication to the profession. Oscar was honored with the award at the annual Movers and Shakers Pinnacle Award Honorees Luncheon on Tuesday, April 12.Read full post...

Congratulations. Your organization’s leaders have decided to establish a new positioning statement, brand platform, externally facing mission statement and even a new slogan. And they want you to come up with concepts and copy to get the message out. Now what?

Before you jump in head first, put together a work plan to collect marketplace research in order to create a brand platform and strategy that will support your organization’s suite of current and future products and services.Read full post...

The AB&C group celebrating at the ADDYs party.

As a result of our creative work with several valued clients, we were recently honored with seven local American Advertising Awards, widely known as the ADDYs. The competition, hosted earlier in March by the Philly Ad Club, annually attracts thousands of entries from top agencies of the Greater Philadelphia area. Considered the most prestigious awards of the region, the ADDYs inspire some of the industry’s most creative work and honor excellence in advertising. AB&C was awarded two gold and five silver trophies for their work in various mediums, including print, radio, video and full campaign.Read full post...

Looking great atop the Lit Brothers Building! AB&C was proud to team up with Susan G. Komen Philadelphia to embrace thousands of people living, working and visiting Philadelphia in the hope and excitement of the 2016 Race for the Cure. Read full post...

David Brond

The Del-Mar-Va Council of the Boy Scouts of America (BSA) announced that David Brond, Vice President/Director of Account Services at Aloysius Butler & Clark, has been named to serve on the Council’s Executive Committee and Executive Board as Vice President of Marketing.Read full post...

Aloysius Butler & Clark, one of the region’s largest full-service marketing communications firms with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, today announced the acquisition of Davis Advertising Inc. of Bala Cynwyd, Pennsylvania. Davis was one of the first agencies in the country to specialize in recruitment marketing and is a leader in the industry.Read full post...

Facebook has heard its users’ feedback loud and clear. For years, the networking conglomerate has been receiving requests for a “Dislike” button in addition to the “Like” button (I submitted one of those requests). On February 24, after many months of user testing in a number of countries, Facebook delivered so much more than a “Dislike” button with its extravagant expressions options, “Reactions.”

The expressions are more or less an addition to the “Like” button, and people are excited about the upgrade. Read full post...

When co-branding makes sense the benefits can be high for all involved.

Let’s say you run a successful organization, and you’re asked to co-brand your business with another business. There are several good reasons for doing this, and a few things to consider to ensure you do it right.Read full post...