I happen to be an early millennial (1986), and my brothers came around at the end (2000 & 2002) And the three of us consume content very differently, and much differently than mom and dad.

If you’re not a millennial, you probably have a mental image of how we behave—we can’t put our phones down, we can’t pay attention to anything for more than a few seconds, we aren’t following the traditional 9–5 workday and we can be kind of difficult.

It’s all true.

But we’re also an important demographic—and we’re changing the way marketers do their job.Read full post...

Wilmington, DE—Aloysius Butler & Clark has been named the agency of record for Stamford Health in Stamford, Connecticut. As a leading healthcare provider in southwestern Connecticut, Stamford Health will leverage AB&C’s experience to launch its new brand and the opening of its new hospital through comprehensive advertising and marketing programs.Read full post...

Educating beach-goers in Dewey about protecting their skin.

Leah Haugh and Dante LaPenta made some statewide and national PR noise for Aloysius Butler & Clark. The pair won first place awards from the Delaware Press Association and the National Federation of Press Women (NFPW). Let’s see how they made it happen.

Working with the Delaware Division of Public Health, the AB&C public relations team was tasked with spreading the word on spreading sunscreen as well as getting screened for skin cancer. And as the behavior change marketing experts at AB&C know better than most, getting people to even consider a behavior modification (like turning off the tanning bed) is no easy task.Read full post...

The Delaware Council on Gambling Problems (DCGP) has selected Aloysius Butler & Clark, a full-service marketing communications agency, for a public awareness campaign that links Delawareans affected negatively by gambling with services provided by the DCGP. The agency will provide website development, public relations, social media, paid media and creative services.Read full post...

Three of AB&C’s healthcare clients were among the winners.

Wilmington, DE—Aloysius Butler & Clark won five awards at the 47^th annual Jersey Awards, hosted by the New Jersey Advertising Club. Ads for three of AB&C’s New Jersey healthcare clients—Rutgers Cancer Institute of New Jersey, Holy Name Medical Center and Cooper University Health Care—were among the winners.Read full post...

The county’s public health campaign the campaign will target misuse of prescription opioids as well as heroin.

Elkton, MD—The Cecil County Health Department has selected Aloysius Butler & Clark for a public health campaign focused on opioid misuse. In an effort to link Cecil County residents with prevention, treatment and recovery resources, the agency will provide public relations, social media, website development, paid media and creative services. Funded with a grant from the Maryland Department of Health and Mental Hygiene, the campaign will target misuse of  prescription opioids as well as heroin.Read full post...

Whether you have separate teams dedicated to marketing and new business development, or you have one person responsible for both, you need to start an inbound marketing program. What makes inbound so important?

Let’s start with something everyone (especially our b2b clients) realizes: The buyer’s journey has changed. There’s now this Zero Moment of Truth—the moment when a person identifies a problem and then heads to Google to research a solution. If you don’t come up on that first page, chances are your competitors do, and they will snag that lead and eventually that paying customer.Read full post...

The Cannes Lions International Festival of Creativity is stirring up conversations and sparking new ideas in the minds of advertising and business professionals. A breeding ground for networking opportunities and business partnerships, the weeklong advertising festival can be seen as “the SXSW for the international set,” complete with celebrity appearances and musical performances. According to the Cannes Lions website, “We believe creativity is the driving force for business, for change and for good. That’s why we are campaigners for creativity: we inspire creative bravery that changes the course of communications. Our awards set a global benchmark for what good creative looks like, and our annual Festival connects those with a similar vision.”Read full post...

F&M Trust is an independent community bank headquartered in Chambersburg, PA.

CHAMBERSBURG, PA—F&M Trust has selected Aloysius Butler & Clark, a full-service marketing communications agency, to develop social media and digital media campaigns. The campaigns will support the Central Pennsylvania–based financial services company in reaching its growing base of individual and business customers.Read full post...

Munsell color sphere

What is a color scheme?

As Dictionary.com defines it:

an arrangement or pattern of colors or colored objects conceived of as forming an integrated whole

As designers, we are trained to seek out color schemes to communicate an idea and to justify its use in our work, whether it’s a graphic logo, a painting or even an interior space.Read full post...

Media training will help ensure—if you land that interview with your dream outlet—that you are ready.

If you’re asking the question, the answer is probably yes. If you’re in a position to speak on behalf of your company or organization in front of the “fourth estate,” you should have some understanding of how the media operates and how to get your messages across effectively. Good media training can get you there.

As the spokesperson for a company, product or issue, you should be credible, comfortable and knowledgeable. With proper training, you’ll be able to develop effective messages and determine the best ways to communicate those messages. You’ll be prepared for interactions with the press: at a press conference or trade show, in a phone interview, or—the unthinkable horror—in an ambush interview. In training, you’ll participate in “mock” interviews that will force you to confront issues, tackle possible negative perceptions and explain your positions convincingly.Read full post...

I would be wealthy if I had a nickel for every time a member of the faculty, staff, administration or board said, “I didn’t realize you could help with that.”

Far too often, the marcom (marketing/communications) and public relations office is brought into a situation requiring communication to internal and external stakeholders late in the process. I have learned through experience that the more people understand what marcom professionals do, the better the outcome.Read full post...

Twenty years ago, I crammed into the Philadelphia Civic Center with more than 6,000 of my fellow Temple University classmates to receive my journalism degree. After a few years spent working for a newspaper, I came over to the “dark side” and joined the agency world. I’ve never looked back.

I’ve been thinking a lot lately about how different my job is today from when I was a junior account executive all those years ago. For starters, we now have Internet that doesn’t require one of those AOL CDs. But aside from that, I’ve also been thinking about all the great advice I’ve gotten over the course of my career. Here are a few of my favorite tips:Read full post...

“TheSkimm,” a free email newsletter skimming three to five top stories in the world geared toward female millennials, recently announced it would start pairing up with other companies to bring in advertising revenue. It will do this through strategic “partnerships” rather than typical ads. Approaching its third anniversary, theSkimm has grown exponentially in popularity and recently completed a fundraising push bringing in .25 million in capital from backers like RRE Ventures (Buzzfeed) and Chelsea Handler. While its main focus has been growing its readership, now at 1.5 million readers daily, founders Carly Zakin and Danielle Weisberg decided it was time to make theSkimm profitable.Read full post...

Celebrating AB&C’s 40th anniversary at a Mad Men themed party.

Many have heard me talk about how lucky I was to “fall into” the advertising business. Not sure it was pure luck—my dad owned an advertising/PR shop for many years that was located, coincidentally, about two blocks from my office today.

My entry into this business was pretty much accidental. I had given notice at my other job and told the agency I had been working with as a client that I was “talking to some folks.” To this day, I swear I had no appointments lined up, but the agency said, “Well, would you talk to us?” Three meetings later, I was in the advertising/PR world!Read full post...