AB&C and Newark Natural Foods discuss the store’s rebranding.

WILMINGTON, DE — Aloysius Butler & Clark, a full-service marketing communications agency, is now the agency of record for Newark Natural Foods. As the organic grocery store moves to its new, larger location (also in downtown Newark), Newark Natural Foods asked AB&C to undertake its rebranding effort.Read full post...

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This week, the folks at Facebook have released some major updates to their algorithm that will affect us as marketers.

Click-baiting

First, they’re targeting click-bait posts.Read full post...

Are you spreading your marketing dollars too thin?

Each year it seems that marketing budgets get smaller. But your boss wants a higher return on everything you do, right? You have to be careful with your budget — and show how your marketing dollars lead directly to an increase in company revenue.

As a marketer, you may feel overwhelmed staying on top of all the new tricks of the trade and figuring out if they’re even relevant for your business. Read full post...

Pew Research Center says 59% of U.S. adults have looked online for health information in the past year.

We know you. You’re a hospital or a healthcare system looking to increase your brand awareness or service-line volumes in your noisy city. You’re one of many hospitals patients can choose from when they have an emergency, need a doctor or are looking for preventive programs. And you’ve probably noticed that when patients come in for appointments, they’ve done their research — they are informed.Read full post...

The ALS Ice Bucket Challenge has taken social media by storm! We have witnessed friends, family, celebrities and organizations from across the nation dumping buckets of freezing-cold ice water on their heads! Our very own PR team grabbed their buckets, donated to the cause and called out the Creative department and our Philly office.

https://www.youtube.com/watch?v=4Yu4r2segLI

No, this challenge is not just for our personal enjoyment, but to raise money for and awareness of amyotrophic lateral sclerosis (ALS), often referred to as “Lou Gehrig’s Disease.” Read full post...

This reassuring advice was offered early in my career, as I sweated over every word of a telephone-banking ad. Fast-forward to Aloysius Butler & Clark. Since joining the agency, I’ve transitioned from a purely b2b writer to also being involved in healthcare and life science accounts.

SYSMEX hematology analyzer ad

I’ve gone from promoting electronics, trucks, doors, chemicals and building products to writing my first six-page insert for transcatheter aortic valve replacement — a procedure that surgeons performed, mind you, on an 87-year-old woman while her heart was still beating! Along the way, I’ve also worked on endoprostheses (devices that seal off abdominal aneurysms before they burst), hematology analyzers that spot blood conditions before they become life-threatening, and more.Read full post...

Garfield knows.

This has always been a pet peeve of mine. When someone utters this phrase, I think, “You should try harder.”

I could care less vs. I couldn’t care less

The point of the statement is that the speaker doesn’t care at all. But to say s/he could care less literally means that there is potential to care at least a little less than s/he does right now.Read full post...

We recently launched a skin cancer campaign for the state of Delaware that included two testimonials — Samantha’s story about how she lost her 28-year-old husband Brett six months after he was diagnosed with stage 4 melanoma, and Terri’s story about the seven surgeries she had on her face after years of indoor and outdoor tanning. We placed both videos on Healthy Delaware’s Facebook page to encourage Delawareans to be sun-smart and get screened for skin cancer.
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We needed to face the problem.

Whether enjoying our famous beaches, working outside or just relaxing in the summer sun, Delawareans spend a lot of time outside. So what’s the big deal? Well, ultraviolet radiation from the sun — and indoor tanning — have done some serious damage in the First State. The most recent report from the Delaware Division of Public Health (DDPH) found the state’s melanoma incidence rate is now the fourth-highest in the country. Additionally, many people don’t put melanoma and skin cancer into the same deadly category as prostate, breast, colorectal and other cancers.Read full post...

Our client partners at Sartomer, a business unit of Arkema Inc., wanted to take a step back and look at their position in their industry — chemical ingredients for adhesives, inks, packaging, etc. As any good agency should, we started with research and in-depth interviews with Sartomer managers and customers in the United States, Asia and Europe to assess the brand.Read full post...

Sometimes when people ask me what I do, I say, “I order pens.”

That’s a simplification, but an accurate one. I manage the “outside” items AB&C buys for our clients: printing, billboards, displays, giveaways — that sort of thing.

I’m that annoying person who insists on facts: when, where, how much, what color, what size.Read full post...

How does an ad agency not become the shoemaker’s child?

By doing its own advertising and marketing. As a 43-year-old agency that expanded into the city of Philadelphia — known for cheesesteaks, relentless sports fans and a statue of Rocky at the steps of the Art Museum — AB&C wanted to be noticed. And kick-ass print ads alone weren’t gonna cut it. Giving back to the community in some way seemed like a bright idea. So we came up with a way to help a local business grow, which in turn would help the community grow: a competition — just like the Hunger Games — to find a great business with an innovative idea. The reward? A year’s worth of free marketing services. (OK, it was nothing like the Hunger Games. That would’ve gotten us noticed for all the wrong reasons.)

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Nobody has to tell you times are tough. Budgets are tight. And senior execs at your hospital or health system likely believe your efforts to attract physicians and advance practitioners are getting more expensive. And to an extent, they’re right — because they only look at recruitment as an expense.Read full post...

It’s been said that good fences make good neighbors. On the flip side of that, particularly in the advertising industry, open doors create an atmosphere where misunderstandings are prevented and teamwork can flourish.Read full post...

Pete Merzbacher and Philly Bread will receive a free year of marketing services from AB&C.

PHILADELPHIA, PA — Philly Bread is the inaugural Philadelphia business winner of the Lightning in a Bottle Competition, which was announced in a live awards ceremony held on Thursday evening at the Quorum at the University City Science Center. The competition for city businesses was the brainchild of Aloysius Butler & Clark, a full-service marketing communications agency.

Philly Bread, located on North 5^th Street, is in the initial stages of introducing an improved English muffin, dubbed the ”Philly Muffin.” The company was awarded a year’s worth of free marketing services from AB&C as a result of the competition.Read full post...