You can prevent and adapt to scope creep with these five steps!

Great — now that I have your attention, it’s time for the ol’ bait-and-switch. Instead of offering 10 ways to stop scope creep, I’ll describe the five things you need to prevent and adapt to scope creep. If you’re a project or account manager who has worked in an agency, you’re very familiar with scope creep, whether you have six months or 20 years of experience. If you’re lucky enough to have no idea what I’m talking about, scope creep happens when a project deviates from the original direction outlined in the project plan. It’s simply a part of the business — and the sooner we accept that, the sooner we can adjust, adapt and produce the best work under the circumstances.

Here are the five things I promised:Read full post...

PR training helps our clients communicate clearly and effectively.

I’m a PR professional. But my real job is storyteller. I use press releases, feature articles, social media and grassroots outreach to get our clients’ messages across. But sometimes, the client needs to be the storyteller.

The AB&C PR team offers a variety of training modules to help our clients communicate clearly and effectively. Maybe you need some help with a stressful situation, such as giving a speech in public or having to be interviewed by the media. Don’t sweat it. Yours truly, a PR pro, is here to help.Read full post...

Working with a full-service agency brings a lot of benefits to clients.

The advertising industry has evolved since the days of the Mad Men. Full-service agencies have given way to specialty shops. These shops usually focus on one marketing tactic — PR, SEO, website design or maybe inbound marketing. And they tend to concentrate on only one or two industries.

I heard this line over and over at a recent conference:Read full post...

Pennoni Associates Inc. is headquartered a few minutes from the AB&C Philadelphia office.

PHILADELPHIA, PA—Pennoni Associates Inc. has selected Aloysius Butler & Clark, a full-service marketing communications agency, to conduct initial work on a brand discovery and development initiative, which will help Pennoni prepare for its 50^th anniversary celebration in 2016.Read full post...

AB&C will conduct an employment branding discovery initiative for VCU.

BLOOMSBURG, PA — MCV Physicians Administration at Virginia Commonwealth University Medical Center named Aloysius Butler & Clark, a full-service marketing communications agency, as its physician recruitment partner. AB&C will conduct an employment branding discovery initiative and create a physician recruitment website for the Richmond, Virginia, medical center. Operating from the agency’s Bloomsburg, Pennsylvania, office, senior strategist Shawn Kessler leads the AB&C physician recruitment team.Read full post...

Put in the time and effort to develop your business social media brand. Three-quarters of the adult world is waiting to hear from you!

Social media is a powerful way to build brand awareness and get your message out to millions. Three-quarters of the adult world is on social media every day! Here are some essential tips:

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Explaining a Deep Brain Stimulation (DBS) procedure is best left to the experts. But promoting the life-changing benefits of the procedure is easy when you have the proof.Read full post...

A website portal is an excellent way to brand your organization and offer members something more specific then the general information on your website. We recently updated one of our client’s physician recruitment portals by asking these three simple, strategic questions:Read full post...

Conferences are still a good marketing tactic

Conferences come in all forms and sizes. They can be cheap or expensive, close or far away, worthwhile or totally pointless. As a marketer, should you still attend?Read full post...

Multiple sclerosis (MS) affects approximately 400,000 Americans and 2.5 million worldwide.

WILMINGTON, DE — Aloysius Butler & Clark was named the marketing and advertising agency-of-record by the Multiple Sclerosis Association of America (MSAA), a leading resource that focuses on improving lives for people living with MS through vital services and support.Read full post...

The covers

What began as freelance project to illustrate a book cover turned into an opportunity to design the entire book.

The owner of a small start-up publishing house, who is familiar with my work and has also bought a few of my paintings, asked me to illustrate a cover for a book she was putting together. She had held a contest, inviting local writers to submit short stories about their experiences revolving around a beach house — any beach house — in the Rehoboth Beach vicinity. Read full post...

10,000 marketers from all over the world attended Inbound 2014 in Boston.

I spent all of last week in Boston at Inbound 2014. The conference was full of ridiculously smart speakers — Martha Stewart, Malcolm Gladwell and Simon Sinek were all wonderful keynotes. It was impossible to leave a session without being fired up. But I don’t want to go on about how awesome every session was (I’m sure a few other fellow attendees will do that), or how strongly I believe inbound/content marketing is the way to go (that’ll be a separate post), or even how great the beers and bars in Beantown are. I really want to comment on some interesting things I noticed about the people.  Read full post...

AtlantiCare branding banner

When AtlantiCare originally established their corporate brand, the theme “Taking You Well Into The Future” became the expression that captured the brand experience. Since that time, the organization has grown significantly. It has fulfilled its promise of wellness with many programs and initiatives. But the marketing leaders had questions.Read full post...

It’s smarter and less expensive to invest in your own employment brand identity, rather than depend on outsiders to fill your pipeline.

The best physicians deliver better care. But what’s the best way to find those physicians?

Investing in locum tenens to fill vacancies can certainly deliver the physicians your patients need, and there will always be a need for them. But at what cost? The physicians’ longevity and loyalty are uncertain, and they’re only a short-term solution.Read full post...

Abby is a recent grad of Tyler School of Art, Temple University, with a BFA in Graphic & Interactive Design (2014). Abby has joined the team to shake things up in the design and interactive world.

“Design is the perfect combination of communication and art that allows you to solve problems in a creative way. I have an odd range of interests, but I like to use them to connect with people, or even just to help spark some ideas. Whether it’s drawing, going to concerts, finding new places to eat, hanging outside or getting sucked into some history facts, I think it’s crucial to be present and to be able to connect real-life experiences back to graphic design,” says Abby.Read full post...