Dayna Hawco becomes the newest member of the AB&C client services team. The junior account executive brings experience in account management, advertising sales and social media from her past roles with CBS Radio and Slice Communications. She is a graduate of Rowan University, where she double-majored in advertising and public relations. Dayna is driven by creativity, thrives on competition, and believes positive energy is essential in a successful work environment.Read full post...

Facebook surveyed users on promotional posts.

On January 15, Facebook users are going to see a cleaned-up newsfeed with less clutter and more controls for promotional posts. Facebook decided to make these changes after surveying users and learning they want less promotional content and more stories from friends and posts from pages they opted in to see.

Facebook decided to crack down on:Read full post...

“These three clients represent a series of firsts for recruitment marketing at AB&C,” says senior strategist Shawn Kessler.

BLOOMSBURG, PA — Aloysius Butler & Clark, a full-service marketing communications agency, has begun recruitment marketing efforts with three new clients — GoHealth Urgent Care, Synchrogenix and University of Colorado Health. GoHealth Urgent Care and Synchrogenix will take advantage of AB&C’s full gamut of recruitment marketing services, including messaging through placements. For University of Colorado Health, the agency’s tasks include an employment branding discovery, messaging development and creation of a recruitment website.Read full post...

Happiness is the new ROI.

Really? What an intriguing thought. But whose happiness are we talking about? Employees’? Management’s? The entire company’s?

I’ve heard a lot of sentences begin with the words “happiness is.” Most of the definitions are so simple and “inspirational” that I don’t give them a second thought. But this one made me stop and click through to the video presentation given by Centro CEO Shawn Riegsecker at the 4A’s Talent 2030 Conference.Read full post...

When the Department of Public Health asked us to promote HealthyDelaware.org — a resource to help Delawareans learn about cancer prevention, screening and treatment programs — we knew social media would play a key role.Read full post...

You can prevent and adapt to scope creep with these five steps!

Great — now that I have your attention, it’s time for the ol’ bait-and-switch. Instead of offering 10 ways to stop scope creep, I’ll describe the five things you need to prevent and adapt to scope creep. If you’re a project or account manager who has worked in an agency, you’re very familiar with scope creep, whether you have six months or 20 years of experience. If you’re lucky enough to have no idea what I’m talking about, scope creep happens when a project deviates from the original direction outlined in the project plan. It’s simply a part of the business — and the sooner we accept that, the sooner we can adjust, adapt and produce the best work under the circumstances.

Here are the five things I promised:Read full post...

PR training helps our clients communicate clearly and effectively.

I’m a PR professional. But my real job is storyteller. I use press releases, feature articles, social media and grassroots outreach to get our clients’ messages across. But sometimes, the client needs to be the storyteller.

The AB&C PR team offers a variety of training modules to help our clients communicate clearly and effectively. Maybe you need some help with a stressful situation, such as giving a speech in public or having to be interviewed by the media. Don’t sweat it. Yours truly, a PR pro, is here to help.Read full post...

Working with a full-service agency brings a lot of benefits to clients.

The advertising industry has evolved since the days of the Mad Men. Full-service agencies have given way to specialty shops. These shops usually focus on one marketing tactic — PR, SEO, website design or maybe inbound marketing. And they tend to concentrate on only one or two industries.

I heard this line over and over at a recent conference:Read full post...

Pennoni Associates Inc. is headquartered a few minutes from the AB&C Philadelphia office.

PHILADELPHIA, PA—Pennoni Associates Inc. has selected Aloysius Butler & Clark, a full-service marketing communications agency, to conduct initial work on a brand discovery and development initiative, which will help Pennoni prepare for its 50^th anniversary celebration in 2016.Read full post...

AB&C will conduct an employment branding discovery initiative for VCU.

BLOOMSBURG, PA — MCV Physicians Administration at Virginia Commonwealth University Medical Center named Aloysius Butler & Clark, a full-service marketing communications agency, as its physician recruitment partner. AB&C will conduct an employment branding discovery initiative and create a physician recruitment website for the Richmond, Virginia, medical center. Operating from the agency’s Bloomsburg, Pennsylvania, office, senior strategist Shawn Kessler leads the AB&C physician recruitment team.Read full post...

Put in the time and effort to develop your business social media brand. Three-quarters of the adult world is waiting to hear from you!

Social media is a powerful way to build brand awareness and get your message out to millions. Three-quarters of the adult world is on social media every day! Here are some essential tips:

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Explaining a Deep Brain Stimulation (DBS) procedure is best left to the experts. But promoting the life-changing benefits of the procedure is easy when you have the proof.Read full post...

A website portal is an excellent way to brand your organization and offer members something more specific then the general information on your website. We recently updated one of our client’s physician recruitment portals by asking these three simple, strategic questions:Read full post...

Conferences are still a good marketing tactic

Conferences come in all forms and sizes. They can be cheap or expensive, close or far away, worthwhile or totally pointless. As a marketer, should you still attend?Read full post...

Multiple sclerosis (MS) affects approximately 400,000 Americans and 2.5 million worldwide.

WILMINGTON, DE — Aloysius Butler & Clark was named the marketing and advertising agency-of-record by the Multiple Sclerosis Association of America (MSAA), a leading resource that focuses on improving lives for people living with MS through vital services and support.Read full post...