Mayor Michael Nutter joined the managing directors of AB&C’s Philadelphia office and AB&C’s managing directors to cut the ribbon officially opening AB&C’s new Center City office.

PHILADELPHIA, PA (December 14, 2015)—Aloysius Butler & Clark, one of the region’s oldest full-service marketing communications agencies, recently made a major commitment to expand its footprint in Philadelphia to help build its presence in the Mid-Atlantic marketplace. AB&C officially opened its Center City Philadelphia office at 1429 Walnut Street with a major celebration on December 2 and a ribbon-cutting featuring Mayor Nutter and other city officials.

“Over the past several years, we’ve found our client base growing significantly beyond our home base of Wilmington, and the time was right for us to establish a strong presence in the Philadelphia region,” said John Hawkins, AB&C’s founder and CEO. “We took a full floor in an exciting historic office building downtown in the heart of the city and completely gutted and renovated the space. We have also added more than a half a dozen new team members who possess a unique understanding of what makes the Philadelphia business, healthcare, arts and culture, and nonprofit communities tick. We’re delighted to already be working with a number of notable regional clients—University of the Sciences, Susan G. Komen for the Cure, SCA Americas, The Renfrew Center and Fox Rothschild, just to name a few.”

Senior Managing Director, Philadelphia/Executive Creative Director Steve Merino and Managing Director Steve Rosen will be leading the Philadelphia office, which is home to some of the agency’s top creative talent, as well as a team of seven recent PR, social media and account service hires (details below). In addition, the office space has been designed with open office spaces and meeting rooms so that all of AB&C’s nearly 90 employees can work in the office on an as-needed basis to conduct client and agency business there.

Recent Philadelphia Hires Announced

AB&C has added a group of seven PR, social media and account service professionals in conjunction with the opening of the new Philadelphia office:

Steve Rosen, Managing Director—Philadelphia

Steve Rosen has been named managing director of the Aloysius Butler & Clark Philadelphia office. In this role he will build the agency’s brand and presence throughout the region and provide public relations, marketing and issues management counsel to clients. A veteran of the Philadelphia agency industry, Steve worked at Star Group, Weightman and Earle Palmer Brown & Spiro among others. A native of Philadelphia, Steve lives in the Washington West section of the City and is a graduate of Boston University.

Joanna Ford, Director of PR & Social Media—Philadelphia

Joanna Ford has been named director of public relations and social media. In her role she will lead the PR and social media team for the agency. Before joining AB&C, Joanna was at Star Group and Earle Palmer Brown. She graduated from Temple University with a bachelor of arts in communications, and resides in Perkasie, PA.

Adam Leiter, Senior Account Supervisor, PR & Social Media—Philadelphia

Adam Leiter has been named senior account supervisor, public relations and social media. In his role he will be responsible for the strategic development and implementation of public relations and social media programs. Before joining AB&C, Adam was at Star Group. A resident of Philadelphia, Adam has a degree in business marketing from the University of Massachusetts at Amherst, Isenberg School of Management.

Justin Windheim, Senior Account Supervisor, PR & Social Media—Philadelphia

Justin Windheim has been named senior account supervisor, public relations and social media. In his role he will be responsible for the strategic development and implementation of public relations and social media programs. Before joining AB&C, Justin was at Star Group. He graduated with a bachelor of arts from the University of Pennsylvania. Born and raised in the Philadelphia suburbs, Justin currently resides in Lafayette Hill, PA.

Carol Lunger, Account Supervisor, Public Relations

Carol Lunger has been named account supervisor, public relations. In her role she will be responsible for the implementation and management of client public relations campaigns. Before joining AB&C, Carol was at Star Group. She graduated from La Salle University with a bachelor of science in marketing and a concentration in communications. A native of Elkins Park, PA, she currently resides in Villanova, PA.

Dawn Mills, Account Supervisor, Public Relations & Account Services

Dawn Mills has been named senior account supervisor, public relations and creative services. In her role she will be responsible for client service and creative/PR writing. Before joining AB&C, Dawn was at Star Group. She graduated with a bachelor of arts in journalism/communications from Temple University and resides in North Wales, PA.

Megan Egan, Account Executive, Public Relations & Social Media

Megan Egan has been named account executive, public relations and social media. She will be responsible for media relations, social media and event planning on behalf of diverse clients. Before joining AB&C, Megan was at Star Group. She graduated from Temple University with a bachelor’s degree in strategic communications with a concentration in public relations. Originally from Aston, PA, Megan currently resides in Philadelphia, PA.

“We’re off to a great start with many newly added regional clients, and we’re proud to be a part of the City of Philadelphia, which is clearly on the rise in every sense of the word,” said AB&C Managing Partner Paul Pomeroy. “With the quality of our creative work, the level of client service we offer, and the deep roots and connections our expanded team brings to the table, we’re confident that our agency is poised to do great things here and become active and engaged contributors to enhancing the quality of life in the Philadelphia region.”

See photos from The Red Party in our Facebook album.

UVA Medical Center has called AB&C in to provide recruiting , digital and traditional marketing tactics.

The University of Virginia (UVA) Medical Center has selected Aloysius Butler & Clark, a full-service marketing communications agency, to assist it in recruitment marketing and media efforts. UVA joins the agency’s roster of healthcare clients that rely on strategic thinking and creative communication to recruit top talent. AB&C will provide direct recruitment, digital and traditional marketing tactics to support the client in recruiting nurses, pharmacists, dialysis technicians, IT staff and other key associates as the organization grows to meet the demand of its community.Read full post...

Wilmington, DE—Aloysius Butler & Clark has been named the agency of record for Stamford Health in Stamford, Connecticut. As a leading healthcare provider in southwestern Connecticut, Stamford Health will leverage AB&C’s experience to launch its new brand and the opening of its new hospital through comprehensive advertising and marketing programs.Read full post...

The Delaware Council on Gambling Problems (DCGP) has selected Aloysius Butler & Clark, a full-service marketing communications agency, for a public awareness campaign that links Delawareans affected negatively by gambling with services provided by the DCGP. The agency will provide website development, public relations, social media, paid media and creative services.Read full post...

Three of AB&C’s healthcare clients were among the winners.

Wilmington, DE—Aloysius Butler & Clark won five awards at the 47^th annual Jersey Awards, hosted by the New Jersey Advertising Club. Ads for three of AB&C’s New Jersey healthcare clients—Rutgers Cancer Institute of New Jersey, Holy Name Medical Center and Cooper University Health Care—were among the winners.Read full post...

The county’s public health campaign the campaign will target misuse of prescription opioids as well as heroin.

Elkton, MD—The Cecil County Health Department has selected Aloysius Butler & Clark for a public health campaign focused on opioid misuse. In an effort to link Cecil County residents with prevention, treatment and recovery resources, the agency will provide public relations, social media, website development, paid media and creative services. Funded with a grant from the Maryland Department of Health and Mental Hygiene, the campaign will target misuse of  prescription opioids as well as heroin.Read full post...

F&M Trust is an independent community bank headquartered in Chambersburg, PA.

CHAMBERSBURG, PA—F&M Trust has selected Aloysius Butler & Clark, a full-service marketing communications agency, to develop social media and digital media campaigns. The campaigns will support the Central Pennsylvania–based financial services company in reaching its growing base of individual and business customers.Read full post...

David Brond, VP/Director of Account Services of AB&C

Wilmington, DE – Aloysius Butler & Clark, a full-service marketing communications firm, has named David Brond as its new Vice President/Director of Account Services, effective June 15. He succeeds Michael Gallagher, who retires this month after 27 years at the agency. In this post, Brond will be responsible for overseeing and strategically guiding all of AB&C’s client relationships.

Brond has more than 25 years of experience as a strategic communications and marketing leader in a variety of industries, most notably health care and higher education. His most recent appointment was as Vice President for Strategic Communications and External Relations at Rensselaer Polytechnic Institute in Troy, New York.Read full post...

The software development training school in downtown Wilmington offers an apprenticeship program that launches new careers immediately upon graduation.

Wilmington, DE—Aloysius Butler & Clark, a full-service marketing communications agency, has partnered with Zip Code Wilmington to help launch its new computer coding school in downtown Wilmington, Delaware. With media relations and digital advertising among the key components, the campaign will utilize the agency’s public relations, media, and creative teams. The school will train students to become world-class computer software developers to fill a steadily growing need in the business community.Read full post...

Aloysius Butler & Clark is happy to welcome five new Aster Awards into our office. What do these wins mean to us? They mean we develop strong creative for our healthcare and public health clients’ advertising campaigns and websites. The Aster Awards program is an elite competition dedicated to recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising, according to the award’s website.

Winning creative included two websites that won silver — the American Nurses Association site, promoting its quality improvement indicator tracking system, and the Delaware Department of Public Health (DDPH) site, promoting protecting your skin from the sun. The skin-saving campaign — “Save Yourself” — also took home a gold award for the print and digital creative pieces.Read full post...

The DUI D-Word campaign from the Delaware Office of Highway Safety

WILMINGTON, DE—Aloysius Butler & Clark, a full-service marketing communications agency, earned video accolades at the 2015 Telly Awards. With silver as the highest award given, AB&C won three bronze honors. The first two came in the category “Online Video—Online Webisodes, Segments, or Promotional Pieces—Health and Wellness.” AB&C won for MedStar Georgetown University Hospital’s deep brain stimulation campaign and Delaware Division of Public Health Comprehensive Cancer Control Program’s Healthy Delaware skin cancer testimonial videos. Additionally, in the public service category, AB&C and the Delaware Office of Highway Safety won bronze for the DUI D-Word campaign.Read full post...

Tara Moore received her post graduate certification in Diversity Studies.

BLOOMSBURG, PA—Tara Moore of Aloysius Butler & Clark has added “diversity specialist” to her qualifications. The account executive recently earned a post-graduate certificate in diversity studies with an emphasis on workplace and healthcare diversity. This certification comes in addition to a master’s degree in human relations.Read full post...

WILMINGTON, DE—Aloysius Butler & Clark and The Healey Education Foundation will explore all aspects of Healey’s brand, including its graphics, messaging, tagline, marketing materials and website. With the Foundation’s evolution and expansion into new markets, Healey—known previously as The Catholic School Development Program—wants to ensure complete clarity of its mission.Read full post...

The campaign resulted in 72 new appointments with MedStar Health physicians.

WILMINGTON, DE—Aloysius Butler & Clark and MedStar Health won gold at the 2014 CardioVascular Advertising Awards (CVAA). AB&C’s work on the atrial fibrillation (a-fib) campaign for MedStar Heart & Vascular Institute earned the first-place award in the Total Advertising Campaigns category. The campaign included radio, transit, banner and print advertisements as well as patient podcasts. In less than one month, the multimedia campaign resulted in 72 new appointments with MedStar Health physicians.Read full post...

“These three clients represent a series of firsts for recruitment marketing at AB&C,” says senior strategist Shawn Kessler.

BLOOMSBURG, PA — Aloysius Butler & Clark, a full-service marketing communications agency, has begun recruitment marketing efforts with three new clients — GoHealth Urgent Care, Synchrogenix and University of Colorado Health. GoHealth Urgent Care and Synchrogenix will take advantage of AB&C’s full gamut of recruitment marketing services, including messaging through placements. For University of Colorado Health, the agency’s tasks include an employment branding discovery, messaging development and creation of a recruitment website.Read full post...