Know what drives your prospects.

As marketers, we need to help our sales teams with longer sales cycles face one of their biggest challenges: staying top-of-mind during a decision-making process that can drag on for months or years. At AB&C, we’ve come up with a process that uses strategy and technology to meet this challenge without breaking the bank.

Step 1: Work with your sales team to identify key drivers in the prospect’s decision-making process.

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Jonathan created an action figure of himself to land his first job in the industry.

Jonathan Mathers, Aloysius Butler & Clark’s newest senior art director, brings his passion for stellar creative to the agency’s Philadelphia office. During his 10 years in the advertising industry, he has worked on diverse campaigns including casino accounts and soft drinks. A graduate of the Philadelphia Art Institute, Jonathan holds a BA in graphic design, and has quickly endeared himself to the Philadelphia group thanks to his love of Philly sports teams (yes, even the Sixers).

Jonathan has way too much energy to contain in a standard press release, plus we jumped at the chance to talk sports with him. So we sat down for a brief Q&A.Read full post...

Did you get the AB&C holiday card this year? No? Let’s make sure that doesn’t happen again! Just go to our contact form and we’ll have the Ghost of Christmas Yet to Come drop it off next year. He’s definitely a little scary, but put a lot of marshmallows in his hot chocolate, and he’ll lighten up.

Scroll down and enjoy!

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Emily Desimone has joined the media team at Aloysius Butler & Clark. After completing the AB&C internship program, she accepted a full-time position as media coordinator. Emily earned a bachelor of science degree in marketing from Wilmington University. She will assist in digital analytics reporting, traditional and digital media buying and planning, and media research and campaign management.

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WILMINGTON, DE—Aloysius Butler & Clark has hired Erin Mulrooney as digital media supervisor. Erin will concentrate primarily on leading the digital media team, crafting paid media programs, and researching the newest paid media opportunities across search, display, video and social media. She will deliver campaign results by leveraging a combination of media performance, analytics and SEO. Erin has extensive experience building brand awareness.Read full post...

Tips for your marketing plan in 2015!

If you’re anything like me, you’ve already plunged headfirst into planning for 2015. But with the marketing industry in a constant state of change, you have to hustle to keep up with the latest ways to reach your customers. What will your most effective marketing efforts look like in the New Year?Read full post...

Dayna Hawco becomes the newest member of the AB&C client services team. The junior account executive brings experience in account management, advertising sales and social media from her past roles with CBS Radio and Slice Communications. She is a graduate of Rowan University, where she double-majored in advertising and public relations. Dayna is driven by creativity, thrives on competition, and believes positive energy is essential in a successful work environment.Read full post...

Facebook surveyed users on promotional posts.

On January 15, Facebook users are going to see a cleaned-up newsfeed with less clutter and more controls for promotional posts. Facebook decided to make these changes after surveying users and learning they want less promotional content and more stories from friends and posts from pages they opted in to see.

Facebook decided to crack down on:Read full post...

“These three clients represent a series of firsts for recruitment marketing at AB&C,” says senior strategist Shawn Kessler.

BLOOMSBURG, PA — Aloysius Butler & Clark, a full-service marketing communications agency, has begun recruitment marketing efforts with three new clients — GoHealth Urgent Care, Synchrogenix and University of Colorado Health. GoHealth Urgent Care and Synchrogenix will take advantage of AB&C’s full gamut of recruitment marketing services, including messaging through placements. For University of Colorado Health, the agency’s tasks include an employment branding discovery, messaging development and creation of a recruitment website.Read full post...

Happiness is the new ROI.

Really? What an intriguing thought. But whose happiness are we talking about? Employees’? Management’s? The entire company’s?

I’ve heard a lot of sentences begin with the words “happiness is.” Most of the definitions are so simple and “inspirational” that I don’t give them a second thought. But this one made me stop and click through to the video presentation given by Centro CEO Shawn Riegsecker at the 4A’s Talent 2030 Conference.Read full post...

When the Department of Public Health asked us to promote HealthyDelaware.org — a resource to help Delawareans learn about cancer prevention, screening and treatment programs — we knew social media would play a key role.Read full post...

You can prevent and adapt to scope creep with these five steps!

Great — now that I have your attention, it’s time for the ol’ bait-and-switch. Instead of offering 10 ways to stop scope creep, I’ll describe the five things you need to prevent and adapt to scope creep. If you’re a project or account manager who has worked in an agency, you’re very familiar with scope creep, whether you have six months or 20 years of experience. If you’re lucky enough to have no idea what I’m talking about, scope creep happens when a project deviates from the original direction outlined in the project plan. It’s simply a part of the business — and the sooner we accept that, the sooner we can adjust, adapt and produce the best work under the circumstances.

Here are the five things I promised:Read full post...

PR training helps our clients communicate clearly and effectively.

I’m a PR professional. But my real job is storyteller. I use press releases, feature articles, social media and grassroots outreach to get our clients’ messages across. But sometimes, the client needs to be the storyteller.

The AB&C PR team offers a variety of training modules to help our clients communicate clearly and effectively. Maybe you need some help with a stressful situation, such as giving a speech in public or having to be interviewed by the media. Don’t sweat it. Yours truly, a PR pro, is here to help.Read full post...

Working with a full-service agency brings a lot of benefits to clients.

The advertising industry has evolved since the days of the Mad Men. Full-service agencies have given way to specialty shops. These shops usually focus on one marketing tactic — PR, SEO, website design or maybe inbound marketing. And they tend to concentrate on only one or two industries.

I heard this line over and over at a recent conference:Read full post...

Pennoni Associates Inc. is headquartered a few minutes from the AB&C Philadelphia office.

PHILADELPHIA, PA—Pennoni Associates Inc. has selected Aloysius Butler & Clark, a full-service marketing communications agency, to conduct initial work on a brand discovery and development initiative, which will help Pennoni prepare for its 50^th anniversary celebration in 2016.Read full post...