Tara Moore received her postgraduate certification in diversity studies.

It’s no secret why organizations that focus on having a diverse workplace solve problems with a unique perspective and develop cultural competencies that help them with their bottom line. Diversity and inclusion messaging targeted at specific groups is being seen more and more in advertising and employee recruitment messaging.

Our own Tara Moore realizes how important it is to offer expertise in this area. With a master’s in human relations and postgraduate certification in diversity studies, she’s our go-to when it comes to the benefits of a diversity and inclusion strategy.Read full post...

WILMINGTON, DE—Aloysius Butler & Clark and The Healey Education Foundation will explore all aspects of Healey’s brand, including its graphics, messaging, tagline, marketing materials and website. With the Foundation’s evolution and expansion into new markets, Healey—known previously as The Catholic School Development Program—wants to ensure complete clarity of its mission.Read full post...

Motivation is like a muscle, it won’t grow on its own! You need to push it!

I finally hit my one-year anniversary at AB&C — and every day I still wake up as excited as I was on my first day of work here. I know, sounds totally cheesy — but whatever. I refuse to get into a rut. Because once things get stagnant, I quit pushing myself to become better. Like at the gym. Doing the same old routine gets old real fast and, before you know it, going just seems boring and skipping becomes a lot more appealing. But if you keep your routine new and exciting, you’ll always be looking forward to going.Read full post...

The campaign resulted in 72 new appointments with MedStar Health physicians.

WILMINGTON, DE—Aloysius Butler & Clark and MedStar Health won gold at the 2014 CardioVascular Advertising Awards (CVAA). AB&C’s work on the atrial fibrillation (a-fib) campaign for MedStar Heart & Vascular Institute earned the first-place award in the Total Advertising Campaigns category. The campaign included radio, transit, banner and print advertisements as well as patient podcasts. In less than one month, the multimedia campaign resulted in 72 new appointments with MedStar Health physicians.Read full post...

Know what drives your prospects.

As marketers, we need to help our sales teams with longer sales cycles face one of their biggest challenges: staying top-of-mind during a decision-making process that can drag on for months or years. At AB&C, we’ve come up with a process that uses strategy and technology to meet this challenge without breaking the bank.

Step 1: Work with your sales team to identify key drivers in the prospect’s decision-making process.

Read full post...

Jonathan created an action figure of himself to land his first job in the industry.

Jonathan Mathers, Aloysius Butler & Clark’s newest senior art director, brings his passion for stellar creative to the agency’s Philadelphia office. During his 10 years in the advertising industry, he has worked on diverse campaigns including casino accounts and soft drinks. A graduate of the Philadelphia Art Institute, Jonathan holds a BA in graphic design, and has quickly endeared himself to the Philadelphia group thanks to his love of Philly sports teams (yes, even the Sixers).

Jonathan has way too much energy to contain in a standard press release, plus we jumped at the chance to talk sports with him. So we sat down for a brief Q&A.Read full post...

Did you get the AB&C holiday card this year? No? Let’s make sure that doesn’t happen again! Just go to our contact form and we’ll have the Ghost of Christmas Yet to Come drop it off next year. He’s definitely a little scary, but put a lot of marshmallows in his hot chocolate, and he’ll lighten up.

Scroll down and enjoy!

Read full post...

Emily Desimone has joined the media team at Aloysius Butler & Clark. After completing the AB&C internship program, she accepted a full-time position as media coordinator. Emily earned a bachelor of science degree in marketing from Wilmington University. She will assist in digital analytics reporting, traditional and digital media buying and planning, and media research and campaign management.

Read full post...

WILMINGTON, DE—Aloysius Butler & Clark has hired Erin Mulrooney as digital media supervisor. Erin will concentrate primarily on leading the digital media team, crafting paid media programs, and researching the newest paid media opportunities across search, display, video and social media. She will deliver campaign results by leveraging a combination of media performance, analytics and SEO. Erin has extensive experience building brand awareness.Read full post...

Tips for your marketing plan in 2015!

If you’re anything like me, you’ve already plunged headfirst into planning for 2015. But with the marketing industry in a constant state of change, you have to hustle to keep up with the latest ways to reach your customers. What will your most effective marketing efforts look like in the New Year?Read full post...

Dayna Hawco becomes the newest member of the AB&C client services team. The junior account executive brings experience in account management, advertising sales and social media from her past roles with CBS Radio and Slice Communications. She is a graduate of Rowan University, where she double-majored in advertising and public relations. Dayna is driven by creativity, thrives on competition, and believes positive energy is essential in a successful work environment.Read full post...

Facebook surveyed users on promotional posts.

On January 15, Facebook users are going to see a cleaned-up newsfeed with less clutter and more controls for promotional posts. Facebook decided to make these changes after surveying users and learning they want less promotional content and more stories from friends and posts from pages they opted in to see.

Facebook decided to crack down on:Read full post...

“These three clients represent a series of firsts for recruitment marketing at AB&C,” says senior strategist Shawn Kessler.

BLOOMSBURG, PA — Aloysius Butler & Clark, a full-service marketing communications agency, has begun recruitment marketing efforts with three new clients — GoHealth Urgent Care, Synchrogenix and University of Colorado Health. GoHealth Urgent Care and Synchrogenix will take advantage of AB&C’s full gamut of recruitment marketing services, including messaging through placements. For University of Colorado Health, the agency’s tasks include an employment branding discovery, messaging development and creation of a recruitment website.Read full post...

Happiness is the new ROI.

Really? What an intriguing thought. But whose happiness are we talking about? Employees’? Management’s? The entire company’s?

I’ve heard a lot of sentences begin with the words “happiness is.” Most of the definitions are so simple and “inspirational” that I don’t give them a second thought. But this one made me stop and click through to the video presentation given by Centro CEO Shawn Riegsecker at the 4A’s Talent 2030 Conference.Read full post...

When the Department of Public Health asked us to promote HealthyDelaware.org — a resource to help Delawareans learn about cancer prevention, screening and treatment programs — we knew social media would play a key role.Read full post...