Four ways to see if a media vendor and their services are right for your campaign.

When I first started as a media intern here at AB&C, one of my most frequent tasks was analyzing different media vendors for plans. This included vendors servicing print and digital magazines, websites, outdoor media ventures, out of home media, social media vendors — you name it. I would research and analyze different organizations to determine whether they’re the right vendor to accomplish our clients’ goals and reach the target audience for media plans.Read full post...

Rush has been part of the Chicago landscape longer than any other healthcare institution.

BLOOMSBURG, PA—Aloysius Butler & Clark, a full-service marketing communications agency, has partnered with Rush University Medical Center (Chicago) on its physician recruitment efforts. The agency’s assignments include constructing a physician recruitment website and providing direct marketing strategy.Read full post...

A baseball player from Bloomsburg University tweeted a shocking and unforgivable comment. The tweet was about Mo’ne Davis, the amazing young athlete who became an instant sensation during last year’s Little League World Series. In case you missed it:

If you didn’t know, one of our Aloysius Butler & Clark offices is located in Bloomsburg, PA. Read full post...

The DUI D-Word campaign from the Delaware Office of Highway Safety

WILMINGTON, DE—Aloysius Butler & Clark, a full-service marketing communications agency, earned video accolades at the 2015 Telly Awards. With silver as the highest award given, AB&C won three bronze honors. The first two came in the category “Online Video—Online Webisodes, Segments, or Promotional Pieces—Health and Wellness.” AB&C won for MedStar Georgetown University Hospital’s deep brain stimulation campaign and Delaware Division of Public Health Comprehensive Cancer Control Program’s Healthy Delaware skin cancer testimonial videos. Additionally, in the public service category, AB&C and the Delaware Office of Highway Safety won bronze for the DUI D-Word campaign.Read full post...

Whether you’re the old pro bringing in a new client or you’re the newbie at your agency, you quickly realize how important relationships are. How do you build trust quickly? And how do you sustain and strengthen the client/agency relationship? Who better to ask than AB&C’s CEO John Hawkins and Director of Client Services Mike Gallagher? John and Mike have been working in the wonderful world of advertising for more than 60 years combined. Together they prescribed four simple steps to build strong, long-lasting client relationships:Read full post...

Bad emails can ruin your nurturing strategy!

Earlier this week I received the following email, and because of their confidentiality notice I’m just going to paste the copy:

Subject: Additional Sales Leads

Hi,

Are you currently in need of help in generating leads or appointments for your business? We can help you through our Multichannel Marketing Solutions.

I’d be happy to talk to you and discuss our program. Please let me know the best way for us to connect. Read full post...

Diversity can be a huge recruitment differentiator.

Hospitals and healthcare systems that promote rewarding team-oriented work environments surely get their fair share of physician candidates. But those who champion inclusion and diversity in their workplaces often fare even better.Read full post...

Click to enlarge

Some creative is just fun to show off. Recently we partnered with the good folks at Newark Natural Foods, a healthy foods grocery store, to help them with a rebranding effort. They plan to launch the campaign as they expand to a larger location.We worked on a brand discovery project, updated their logo and produced in-store posters, among other things.Read full post...

Our Steve Merino joined Dan Levy on Bleacher Report Radio to discuss Super Bowl commercials and the creative process. What were his favorites? Hint: You’re not you when you’re hungry.

72% of Internet users look for health information online – is there information you could be offering them?

The short answer is yes. According to an article in Social Media Today:

• 72% of Internet users look for health information online.
• 77% of Internet users read blogs.
• 81% of U.S. consumers trust advice and information from blogs.
• Companies that blog have 97% more inbound links.

OK, you say, this makes sense for a larger B2C brand. But what does it mean to me and my hospital? Read full post...

Think about all the untold stories, all of the unshared expertise, experience, and knowledge.

Remember summer reading lists? If you were like me, you procrastinated until late August then hustled through all of the books — barely finishing before the first day of school or even later (don’t tell Mrs. Holden). But there was one summer reading book that I couldn’t put down — To Kill a Mockingbird. I assumed I’d never hear from Scout and Jem Finch again. But hold on, Maycomb. Harper Lee is publishing a “sequel” called Go Set a Watchman, which chronicles Scout’s life as as an adult.

This story of rediscovery is incredible. Here are the Cliff Notes:Read full post...

Inbound or content marketing is nothing new. As marketers, we’ve been creating content — e-books, white papers, webinars, infographics, blogs — for years. What’s new is using inbound to build business. Here’s how: We create content that potential buyers want and need, optimize the website, build trust with the prospect through personalized lead nurturing, and eventually turn that prospect into a customer.

And we do all of this in real time, while we track what’s working and what isn’t, enabling us to show the ROI of marketing. Statistics tell us inbound methods cost 62% less than outbound methods, and generate three times more leads. Those are some pretty awesome numbers.Read full post...

Someone’s excited for the Super Bowl commercials! Settle down, Steve.

Who’s ready for the Super Bowl … commercials? Our team has plenty to say about Sunday’s big ads. So our Steve Merino put on his best radio voice and joined Phil Feliceangeli on WDOV/WILM. From babies on roller skates to talking horses, here was Steve’s take:Read full post...

The budget tango – the precious dance clients and agencies do around the marketing budget.

Budgets.

There, I said it. I’ve never been a fan of surprises.

There’s a silly little dance that takes place in most client-agency relationships around the subject of budgets. I call it the budget tango.Read full post...

Tara Moore received her post graduate certification in Diversity Studies.

BLOOMSBURG, PA—Tara Moore of Aloysius Butler & Clark has added “diversity specialist” to her qualifications. The account executive recently earned a post-graduate certificate in diversity studies with an emphasis on workplace and healthcare diversity. This certification comes in addition to a master’s degree in human relations.Read full post...