72% of Internet users look for health information online – is there information you could be offering them?

The short answer is yes. According to an article in Social Media Today:

• 72% of Internet users look for health information online.
• 77% of Internet users read blogs.
• 81% of U.S. consumers trust advice and information from blogs.
• Companies that blog have 97% more inbound links.

OK, you say, this makes sense for a larger B2C brand. But what does it mean to me and my hospital? Read full post...

Think about all the untold stories, all of the unshared expertise, experience, and knowledge.

Remember summer reading lists? If you were like me, you procrastinated until late August then hustled through all of the books — barely finishing before the first day of school or even later (don’t tell Mrs. Holden). But there was one summer reading book that I couldn’t put down — To Kill a Mockingbird. I assumed I’d never hear from Scout and Jem Finch again. But hold on, Maycomb. Harper Lee is publishing a “sequel” called Go Set a Watchman, which chronicles Scout’s life as as an adult.

This story of rediscovery is incredible. Here are the Cliff Notes:Read full post...

Inbound or content marketing is nothing new. As marketers, we’ve been creating content — e-books, white papers, webinars, infographics, blogs — for years. What’s new is using inbound to build business. Here’s how: We create content that potential buyers want and need, optimize the website, build trust with the prospect through personalized lead nurturing, and eventually turn that prospect into a customer.

And we do all of this in real time, while we track what’s working and what isn’t, enabling us to show the ROI of marketing. Statistics tell us inbound methods cost 62% less than outbound methods, and generate three times more leads. Those are some pretty awesome numbers.Read full post...

Someone’s excited for the Super Bowl commercials! Settle down, Steve.

Who’s ready for the Super Bowl … commercials? Our team has plenty to say about Sunday’s big ads. So our Steve Merino put on his best radio voice and joined Phil Feliceangeli on WDOV/WILM. From babies on roller skates to talking horses, here was Steve’s take:Read full post...

The budget tango – the precious dance clients and agencies do around the marketing budget.

Budgets.

There, I said it. I’ve never been a fan of surprises.

There’s a silly little dance that takes place in most client-agency relationships around the subject of budgets. I call it the budget tango.Read full post...

Tara Moore received her post graduate certification in Diversity Studies.

BLOOMSBURG, PA—Tara Moore of Aloysius Butler & Clark has added “diversity specialist” to her qualifications. The account executive recently earned a post-graduate certificate in diversity studies with an emphasis on workplace and healthcare diversity. This certification comes in addition to a master’s degree in human relations.Read full post...

Tara Moore received her postgraduate certification in diversity studies.

It’s no secret why organizations that focus on having a diverse workplace solve problems with a unique perspective and develop cultural competencies that help them with their bottom line. Diversity and inclusion messaging targeted at specific groups is being seen more and more in advertising and employee recruitment messaging.

Our own Tara Moore realizes how important it is to offer expertise in this area. With a master’s in human relations and postgraduate certification in diversity studies, she’s our go-to when it comes to the benefits of a diversity and inclusion strategy.Read full post...

WILMINGTON, DE—Aloysius Butler & Clark and The Healey Education Foundation will explore all aspects of Healey’s brand, including its graphics, messaging, tagline, marketing materials and website. With the Foundation’s evolution and expansion into new markets, Healey—known previously as The Catholic School Development Program—wants to ensure complete clarity of its mission.Read full post...

Motivation is like a muscle, it won’t grow on its own! You need to push it!

I finally hit my one-year anniversary at AB&C — and every day I still wake up as excited as I was on my first day of work here. I know, sounds totally cheesy — but whatever. I refuse to get into a rut. Because once things get stagnant, I quit pushing myself to become better. Like at the gym. Doing the same old routine gets old real fast and, before you know it, going just seems boring and skipping becomes a lot more appealing. But if you keep your routine new and exciting, you’ll always be looking forward to going.Read full post...

The campaign resulted in 72 new appointments with MedStar Health physicians.

WILMINGTON, DE—Aloysius Butler & Clark and MedStar Health won gold at the 2014 CardioVascular Advertising Awards (CVAA). AB&C’s work on the atrial fibrillation (a-fib) campaign for MedStar Heart & Vascular Institute earned the first-place award in the Total Advertising Campaigns category. The campaign included radio, transit, banner and print advertisements as well as patient podcasts. In less than one month, the multimedia campaign resulted in 72 new appointments with MedStar Health physicians.Read full post...

Know what drives your prospects.

As marketers, we need to help our sales teams with longer sales cycles face one of their biggest challenges: staying top-of-mind during a decision-making process that can drag on for months or years. At AB&C, we’ve come up with a process that uses strategy and technology to meet this challenge without breaking the bank.

Step 1: Work with your sales team to identify key drivers in the prospect’s decision-making process.

Read full post...

Jonathan created an action figure of himself to land his first job in the industry.

Jonathan Mathers, Aloysius Butler & Clark’s newest senior art director, brings his passion for stellar creative to the agency’s Philadelphia office. During his 10 years in the advertising industry, he has worked on diverse campaigns including casino accounts and soft drinks. A graduate of the Philadelphia Art Institute, Jonathan holds a BA in graphic design, and has quickly endeared himself to the Philadelphia group thanks to his love of Philly sports teams (yes, even the Sixers).

Jonathan has way too much energy to contain in a standard press release, plus we jumped at the chance to talk sports with him. So we sat down for a brief Q&A.Read full post...

Did you get the AB&C holiday card this year? No? Let’s make sure that doesn’t happen again! Just go to our contact form and we’ll have the Ghost of Christmas Yet to Come drop it off next year. He’s definitely a little scary, but put a lot of marshmallows in his hot chocolate, and he’ll lighten up.

Scroll down and enjoy!

Read full post...

Emily Desimone has joined the media team at Aloysius Butler & Clark. After completing the AB&C internship program, she accepted a full-time position as media coordinator. Emily earned a bachelor of science degree in marketing from Wilmington University. She will assist in digital analytics reporting, traditional and digital media buying and planning, and media research and campaign management.

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WILMINGTON, DE—Aloysius Butler & Clark has hired Erin Mulrooney as digital media supervisor. Erin will concentrate primarily on leading the digital media team, crafting paid media programs, and researching the newest paid media opportunities across search, display, video and social media. She will deliver campaign results by leveraging a combination of media performance, analytics and SEO. Erin has extensive experience building brand awareness.Read full post...