October 8, 2014

Aloysius Butler & Clark Named Agency-of-Record for Multiple Sclerosis Association of America

MSAA-Logo

Multiple sclerosis (MS) affects approximately 400,000 Americans and 2.5 million worldwide.

WILMINGTON, DE — Aloysius Butler & Clark was named the marketing and advertising agency-of-record by the Multiple Sclerosis Association of America (MSAA), a leading resource that focuses on improving lives for people living with MS through vital services and support.Read full post...

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Turned out to be a best-seller

The covers

The covers

What began as freelance project to illustrate a book cover turned into an opportunity to design the entire book.

The owner of a small start-up publishing house, who is familiar with my work and has also bought a few of my paintings, asked me to illustrate a cover for a book she was putting together. She had held a contest, inviting local writers to submit short stories about their experiences revolving around a beach house — any beach house — in the Rehoboth Beach vicinity. Read full post...

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Millennials make perfect marketers

Inbound 2014 inbound marketing conference

10,000 marketers from all over the world attended Inbound 2014 in Boston.

I spent all of last week in Boston at Inbound 2014. The conference was full of ridiculously smart speakers — Martha Stewart, Malcolm Gladwell and Simon Sinek were all wonderful keynotes. It was impossible to leave a session without being fired up. But I don’t want to go on about how awesome every session was (I’m sure a few other fellow attendees will do that), or how strongly I believe inbound/content marketing is the way to go (that’ll be a separate post), or even how great the beers and bars in Beantown are. I really want to comment on some interesting things I noticed about the people.  Read full post...

September 25, 2014

AtlantiCare gets a re-brand

AtlantiCare branding banner

AtlantiCare branding banner

When AtlantiCare originally established their corporate brand, the theme “Taking You Well Into The Future” became the expression that captured the brand experience. Since that time, the organization has grown significantly. It has fulfilled its promise of wellness with many programs and initiatives. But the marketing leaders had questions.Read full post...

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Heightening your brand versus hiring locum tenens

BayState Health physician portal website

It’s smarter and less expensive to invest in your own employment brand identity, rather than depend on outsiders to fill your pipeline.

The best physicians deliver better care. But what’s the best way to find those physicians?

Investing in locum tenens to fill vacancies can certainly deliver the physicians your patients need, and there will always be a need for them. But at what cost? The physicians’ longevity and loyalty are uncertain, and they’re only a short-term solution.Read full post...

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September 23, 2014

Abby Musial joins AB&C’s creative team

Abby is a recent grad of Tyler School of Art, Temple University, with a BFA in Graphic & Interactive Design (2014). Abby has joined the team to shake things up in the design and interactive world.

“Design is the perfect combination of communication and art that allows you to solve problems in a creative way. I have an odd range of interests, but I like to use them to connect with people, or even just to help spark some ideas. Whether it’s drawing, going to concerts, finding new places to eat, hanging outside or getting sucked into some history facts, I think it’s crucial to be present and to be able to connect real-life experiences back to graphic design,” says Abby.Read full post...

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September 9, 2014

Newark Natural Foods Names Aloysius Butler & Clark as Agency of Record

AB&C and Newark Natural Foods discuss the store's rebranding.

AB&C and Newark Natural Foods discuss the store’s rebranding.

WILMINGTON, DE — Aloysius Butler & Clark, a full-service marketing communications agency, is now the agency of record for Newark Natural Foods. As the organic grocery store moves to its new, larger location (also in downtown Newark), Newark Natural Foods asked AB&C to undertake its rebranding effort.Read full post...

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10 marketing tactics to cut right now.

Are you spreading your marketing dollars too thin?

Are you spreading your marketing dollars too thin?

Each year it seems that marketing budgets get smaller. But your boss wants a higher return on everything you do, right? You have to be careful with your budget — and show how your marketing dollars lead directly to an increase in company revenue.

As a marketer, you may feel overwhelmed staying on top of all the new tricks of the trade and figuring out if they’re even relevant for your business. Read full post...

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How digital solutions help healthcare organizations

Pew Research Center says 59% of U.S. adults have looked online for health information in the past year.

Pew Research Center says 59% of U.S. adults have looked online for health information in the past year.

We know you. You’re a hospital or a healthcare system looking to increase your brand awareness or service-line volumes in your noisy city. You’re one of many hospitals patients can choose from when they have an emergency, need a doctor or are looking for preventive programs. And you’ve probably noticed that when patients come in for appointments, they’ve done their research — they are informed.Read full post...

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Ice Ice Baby! ALS Ice Bucket Challenge

The ALS Ice Bucket Challenge has taken social media by storm! We have witnessed friends, family, celebrities and organizations from across the nation dumping buckets of freezing-cold ice water on their heads! Our very own PR team grabbed their buckets, donated to the cause and called out the Creative department and our Philly office.

https://www.youtube.com/watch?v=4Yu4r2segLI

No, this challenge is not just for our personal enjoyment, but to raise money for and awareness of amyotrophic lateral sclerosis (ALS), often referred to as “Lou Gehrig’s Disease.” Read full post...

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Hey, it’s just advertising. Nobody dies, right?

This reassuring advice was offered early in my career, as I sweated over every word of a telephone-banking ad. Fast-forward to Aloysius Butler & Clark. Since joining the agency, I’ve transitioned from a purely b2b writer to also being involved in healthcare and life science accounts.

SYSMEX hematology analyzer ad

SYSMEX hematology analyzer ad

I’ve gone from promoting electronics, trucks, doors, chemicals and building products to writing my first six-page insert for transcatheter aortic valve replacement — a procedure that surgeons performed, mind you, on an 87-year-old woman while her heart was still beating! Along the way, I’ve also worked on endoprostheses (devices that seal off abdominal aneurysms before they burst), hematology analyzers that spot blood conditions before they become life-threatening, and more.Read full post...

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I could care less

Garfield knows.

Garfield knows.

This has always been a pet peeve of mine. When someone utters this phrase, I think, “You should try harder.”

I could care less vs. I couldn’t care less

The point of the statement is that the speaker doesn’t care at all. But to say s/he could care less literally means that there is potential to care at least a little less than s/he does right now.Read full post...

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