How B2B Marketers Can Create a Blog that Drives Leads
If you’re a B2B company and aren’t blogging on the reg yet, what in the world are you waiting for? While your competitors are blogging to generate new leads, you’re going to become a victim of falling behind. But I get it – you’re busy – and in charge of everything from strategic planning, running the day to day, your social media, answering to the sales department and having to prove marketing’s ROI to the boss-man. But if a blog is done correctly, it can be a powerful lead-generating tool, SEO booster and all-over knockout way to prove your organization’s expertise and knowledge.Read full post...